Traffic Manager

Our client, a fast-growing, boutique advertising agency, is building a media team. The Traffic Manager is responsible for trafficking, launching, and maintaining paid media campaigns across programmatic DSPs, paid search, and major social platforms. This role ensures campaigns are set up correctly, tagged properly, QA’d thoroughly, and tracked accurately so performance reporting is reliable and optimization decisions are based on clean data.Core responsibilitiesCampaign trafficking and setupBuild, traffic, and launch campaigns across:Programmatic DSPs (e.g., DV360, The Trade Desk, StackAdapt, Yahoo DSP or similar)Paid Search (Google Ads)Major social platforms (Meta, LinkedIn, TikTok, X, Pinterest as applicable)Configure campaign settings including: flight dates, budgets, pacing, bidding, geo targeting, audiences, placements, frequency controls, and naming conventionsManage creative rotations, versioning, swaps, and campaign updates without disrupting measurementTracking, pixels, and conversion setupImplement and QA pixel placements, conversion events, and tracking requirements across platforms (including third-party pixels when required)Confirm tags/events fire correctly and conversions are recorded as expected; troubleshoot misfires, duplicates, and attribution gapsCoordinate with web/dev partners when tracking or landing page changes are neededUTM creation and governanceBuild and maintain standardized UTM codes aligned to agency naming conventions and reporting requirementsQA click URLs, tracking templates, and final URLs to ensure consistent attribution across platforms and landing pagesQA and launch readinessPerform pre-launch and post-launch QA to confirm:Creative renders correctly across devices/placementsLinks resolve correctly and track properlyAds are approved and delivering as intendedMeasurement is intact end-to-endIdentify and resolve issues quickly (disapprovals, broken links, underdelivery, tracking discrepancies)Pacing, troubleshooting, and reporting supportMonitor delivery and pacing; escalate risks to hitting goals and recommend operational fixesTroubleshoot platform vs analytics discrepancies and document resolutionsSupport reporting accuracy by ensuring clean campaign structure, consistent naming, and reliable trackingRequired qualifications3 - 5 years of experience in agency-side digital ad operations, trafficking, or paid media executionHands-on experience trafficking campaigns across:At least one programmatic DSPGoogle Ads (Search required; YouTube a plus)Major paid social platforms (Meta required; others a plus)Strong understanding of pixels, conversion tracking, and tagging workflowsAbility to build and QA UTMs consistently across channelsProficiency using GA4 to validate traffic and conversion tracking (e.g., verifying UTMs, events, and conversions and diagnosing discrepancies)Detail-oriented with strong QA instincts and comfort operating in fast-paced, multi-campaign environmentsPreferred qualificationsGoogle Tag Manager experience (implementation or QA)Ad server familiarity (CM360) and/or verification tools (IAS, DoubleVerify)Experience with offline conversion workflows, enhanced conversions, or server-side tracking approachesBasic ability to read/interpret tag scripts for troubleshooting (no development required)Success in this role looks likeCampaigns launch on time with clean structure, correct tagging, and verified trackingUTMs and naming conventions are consistent across all channelsIssues are identified early and resolved quickly without impacting delivery or measurementReporting aligns across platforms and GA4 with clear explanations when differences occurIf you want to have an impact on building a media capability from scratch, this is the opportunity of a lifetime. They offer a flexible schedule either hybrid or fully remote, competitive benefits, and a team-oriented environment. We look forward to hearing from you!