Marketing Specialist

Robert Half is seeking a Marketing Specialist to support day-to-day digital marketing and ecommerce operations during a transitional period. This contract detail oriented will help execute email marketing campaigns, maintain website merchandising, support promotional activity, manage social media publishing, coordinate with external agency partners, and keep marketing assets and calendars organized to ensure seamless business continuity.Responsibilities:Execute weekly email marketing campaigns for both B2C and B2B audiences in Klaviyo, including building emails, scheduling sends, and following an established campaign calendarMaintain website merchandising in Shopify by updating homepage content, collection pages, and product placement based on promotions, seasonal priorities, and inventory needsPartner with internal stakeholders and external agencies to implement website and marketing updates as directedSupport promotional campaigns by setting up discount codes, banners, and email pushes while ensuring alignment across site and email channelsTrack and report basic performance metrics across email, ecommerce, and social media channels, and flag issues or anomalies as neededManage day-to-day content needs, including uploading and organizing product and lifestyle assets, making light edits, and coordinating with internal or external partnersOversee social media execution by posting to feeds and stories, monitoring direct messages and comments, and maintaining a consistent brand presenceServe as a point of contact for third-party partners to help execute defined website or marketing tasksKeep marketing calendars, campaign assets, and workflows organized to support operational continuity during the interim periodQualifications: Experience in marketing coordination, ecommerce, digital marketing, or a related roleHands-on experience with Klaviyo and Shopify Experience executing email campaigns and supporting website merchandising updatesFamiliarity with promotional campaign support, including discount setup and digital banner updatesExperience working with external agencies or cross-functional internal teamsStrong organizational skills with the ability to manage multiple deadlines and prioritiesDetail-oriented with the ability to ensure alignment across email, website, and social channelsExperience with social media posting and community managementComfortable pulling and reporting on basic performance metrics