Head of Digital Marketing / Online Marketing (m/w/d)

The Marketing Manager is responsible for leading the development and execution of the company's comprehensive marketing strategy to drive brand awareness, revenue growth, and market expansion. This role provides strategic direction across digital, print, event, and content marketing initiatives while managing performance metrics, budgets, and vendor partnerships.The Marketing Manager collaborates cross-functionally with leadership, sales, operations, and external partners to ensure alignment with business objectives and delivers measurable marketing results. This position also oversees and develops marketing team members, fostering innovation, accountability, and continuous improvement.Develop and execute a comprehensive marketing strategy aligned with company growth objectives.Lead brand positioning and ensure consistent messaging across all platforms and channels.Identify new market opportunities, target segments, and geographic expansion strategies.Recommend and implement data-driven marketing initiatives to increase customer acquisition and retention.Campaign & Digital Marketing ManagementOversee the planning, execution, and optimization of multi-channel marketing campaigns.Lead digital marketing strategy, including website management, SEO/SEM, email campaigns, and social media initiatives to drive traffic, engagement, and brand recognition.Monitor KPIs and marketing analytics, providing actionable insights and performance reporting to leadership.New website design and project management in collaboration with selected agencyMarket Research & Competitive IntelligenceAnalyze market trends, customer behavior, forecasts, and competitor activity to inform strategy.Translate research findings into practical marketing initiatives and business recommendations.Oversee marketing efforts for trade shows, conferences, customer events, and corporate meetings.Ensure cohesive branding, messaging, and measurable ROI for all event initiatives.Content & Brand ManagementDirect the creation of marketing materials, including digital content, print collateral, blogs, newsletters, and promotional materials.Maintain oversight of the company website and ensure content accuracy, relevance, and brand alignment.Manage the development and maintenance of marketing asset libraries and brand standards.Budget & Vendor ManagementDevelop, manage, and optimize the annual marketing and event budget.Oversee relationships with external vendors, agencies, designers, and printers to ensure quality, cost efficiency, and on-time delivery.Manage, mentor, and develop marketing team members.Establish performance expectations, provide coaching, and promote professional growth.Performance & AccountabilityEstablish marketing targets aligned with company objectives and ensure achievement of measurable results.Ownership of CRM system– hygiene, top of funnel, and trainingRegularly present campaign performance, ROI, and strategic recommendations to executive leadership.Ensure compliance with company policies and procedures.Promote and exemplify company values in Safety, Customer Focus, Teamwork, Integrity, and operational excellence.Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.~ Bachelor's degree in Marketing, Business, Communications, or related field required.~5–10 years of progressive marketing experience, including strategic planning and execution.~ Proven experience managing and developing a team.~ Demonstrated success leading multi-channel marketing campaigns and measuring ROI.~ Experience in event marketing and trade show coordination preferred.~ Strong analytical skills with the ability to interpret data and market insights.~ Exceptional organizational, project management, and time management skills.~ Must have foundational computer skills, including Microsoft Office Suite (Outlook email and calendaring), Excel, Word, Autodesk Fabrication~ Microsoft Dynamics CRMSuperior Duct Fabrication, Inc. manufactures duct work and sheet metal products for the HVAC industry, as well as industrial dust collection and exhaust systems. Our goal is to provide superior service and high-quality products to our customers to enable them to meet their deadlines. We work closely with customers on a wide range of commercial projects all over the Western US, shipping from our five locations in Pomona and Camarillo, California.