Marketing Manager

Job Description:Position SummaryThe Marketing Manager will lead the development and execution of North America downstream marketing strategy across key product portfolios. This role owns the full marketing lifecycle, from customer and market insights through go-to-market execution and performance measurement, and plays a critical role in driving demand, strengthening brand positioning, and delivering measurable commercial impact.This individual will serve as a strategic business partner to Sales, Product, and Commercial leadership, influencing growth initiatives and aligning marketing strategies to revenue objectives. The ideal candidate brings a strong combination of strategic thinking and executional leadership, with the ability to translate insights into impactful marketing programs that drive results.Key Responsibilities:Marketing Strategy & Commercial ImpactOwn and drive North America downstream marketing strategy for assigned product lines, aligning with global and commercial prioritiesDefine and execute customer segmentation, targeting, and positioning strategiesDevelop and lead integrated go-to-market plans that drive demand generation, pipeline growth, and revenue impactPartner with Sales leadership to align marketing initiatives to commercial targets and customer needsIdentify market trends,Key Responsibilities:Marketing Strategy & Commercial ImpactOwn and drive North America downstream marketing strategy for assigned product lines, aligning with global and commercial prioritiesDefine and execute customer segmentation, targeting, and positioning strategiesDevelop and lead integrated go-to-market plans that drive demand generation, pipeline growth, and revenue impactPartner with Sales leadership to align marketing initiatives to commercial targets and customer needsIdentify market trends, competitive dynamics, and customer insights to inform strategy and growth opportunitiesEnd-to-End Campaign OwnershipLead the full marketing lifecycle, including planning, execution, and performance optimizationDrive multi-channel marketing programs across digital, events, dealer networks, and field marketingEstablish clear KPIs and track campaign performance, ROI, and business impactTranslate data and performance insights into actionable recommendations for continuous improvementProduct & Portfolio LeadershipSupport product lifecycle management, including product launches, commercialization strategies, and portfolio positioningPartner with Product Management and Clinical teams to ensure strong value propositions and messagingDrive alignment between upstream strategy and downstream executionTeam Leadership & Cross-Functional InfluenceLead, coach, and develop a team of marketing professionals, fostering a high-performing and accountable cultureInfluence and collaborate cross-functionally with Sales, Product, Clinical, and Operations teamsServe as a key voice of marketing within the business, driving alignment and decision-making at leadership levelsExperienceJob Requirements:6-8+ years of progressive marketing experience, ideally within Dental, MedDevice, B2B, MedTech, or other complex commercial and regulated environmentsDemonstrated experience owning end-to-end marketing strategy and execution, including measurable business impactProven success in demand generation, go-to-market strategy, and product commercializationExperience partnering with Sales organizations and influencing commercial outcomesPrior people leadership experience with the ability to develop and scale teamsFunctional ExpertiseStrong background in market segmentation, positioning, and customer insightsExperience managing multi-channel marketing programs (digital, events, channel/dealer marketing)Data-driven mindset with the ability to translate performance metrics into strategyFamiliarity with CRM and marketing automation platforms (e.g., Dynamics, HubSpot, Showpad)EducationBachelor’s degree in Marketing, Business, or related field requiredMBA or advanced degree preferredTarget Market Salary Range:Actual compensation packages take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location; skill sets; relevant education and certifications; depth of experience; performance; and other business and organizational needs. The disclosed reasonable estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Envista, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. The total compensation package for this position may also include an annual performance bonus, medical/dental/vision benefits, 401K match, and/or other applicable compensation plans.$129,200 – $157,900Operating Company:KerrEnvista and all Envista Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available at: http://www.dol.gov/ofccp/regs/ compliance/posters/pdf/eeopost.pdf.Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.Read more