Associate Director, Paid Social

Company DescriptionZenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.OverviewThe Associate Director will be accountable to partner with clients to address measured Media landscape and work with client stakeholders across multiple digital disciplines to propose and defend media spend across all performance-based marketing channels.ResponsibilitiesThe Associate Director, Social will also manage and direct a team of Social Media Planners in this task and be accountable for maintaining accurate program forecasts and hitting stated revenue and sales goals. Proven account management and team leadership experience are essential, along with deep experience in online marketing and digital media. Responsibilities include but not limited to:Develops, manages, and monitors client P&L’s for assigned accountsImplement holistic media planningIntroduces Process Development Input, Quality Assurance and Best Practices InputInterfaces with other departments leads to share ideas, communicating service offerings, and identifying and delivering new solutions for clientsKeeps senior management appraised of key client opportunities, potential risks and other key nuances which affect the health of the businessPrepares and presents annual financial plans and human resources plansDevelops and fosters account relationships. Working towards 100% account retention within a defined portfolio of accountsDevelops a complete understanding of each client’s goals, markets, needs and expectationsWorks within client relationships to champion initiatives that drive marketing decisions across digital channelsAttend client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentationsAdvocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutionsCommunicates and implements a Participation Planning Process or all accountsIndependently leads performance and strategy presentationsSolves client problems and uses conflict management skills within a professional environmentManages strategy development and execution for complex marketing analysis disciplines, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurementLeverages syndicated digital research (e.g. ComScore, Nielsen) to benchmark trends and/or manage expectations of forecasted trendsEmbraces and encourages a culture based on teamwork, collaboration, and intellectual curiosityMotivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ business objectivesDrives adoption of stated account management best practices through example setting positive reinforcement and behavioral correctionAssists in interviewing, hiring, training, mentoring, developing, and evaluating team membersConducts performance reviews and career path plans for direct reportsEstablishes expectations and goals for team on performance marketing thought leadershipProvide cross media planning training for their direct reportsOversee trafficking and reporting of junior team members to ensure tracking to and meet deadlinesFoster an environment/encourage nimbleness of the team to meet deliverablesQualificationsBachelor’s degree, concentration in business, marketing, or advertising highly preferredAgency experience highly preferred5+ years of experience in online advertising with a focus in social. Must be well versed in Meta, Twitter, Snapchat, Pinterest, TikTok, Reddit, etc.2+ years of demonstrated success in managing and leading peopleAbility to communicate with various stakeholders (national and global)Bottom of funnel campaign knowledge is required, Full funnel campaign management preferred but not requiredDeep knowledge of ad serving platforms and online analytic solutionsDCM and Adjust tracking experience preferredAdditional InformationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.Compensation Range: $97,375- $127,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 3/12/26.Veterans Encouraged to Apply