Associate Director, Social Strategy

Company DescriptionDigitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.Job DescriptionNo Red Tape (NRT), Embedded with L'OréalNo Red Tape is L'Oréal's earned-first creative team, within their internal agency, L'Agency. This role sits at the intersection of social strategy, creative development, and cultural intelligence, shaping work that shows up meaningfully in culture and stands apart for consumers, the industry, and press.As Associate Director, Social Strategy, you'll partner closely with creative, social listening, influencer, PR, and brand teams to shape ideas, narratives, and executions across a growing portfolio of brands.You'll play a key role in identifying and translating cultural insights into strong creative POVs, pressure-testing ideas, and ensuring social-first thinking and creative integrity hold from early ideation through executionResponsibilitiesDeveloping sharp, culturally informed social and content strategies that ladder into broader brand and business objectivesHelping define and uphold the earned-first standard across social ideas, programs, and executionsOwning the internal sell-in of social-first creative strategies by setting clear social and cultural POVs and aligning creative, brand, and cross-functional teams around them.Leading influencer and creator strategies, including POV development, casting guidance, and deliverable frameworksCollaborating closely with creative teams to build ideas and tactics that are socially native, culturally resonant, and built to earn attentionMaintaining a strong pulse on pop culture, internet behavior, entertainment moments, and emerging social formatsBuilding strong relationships with brand partners, agency collaborators, creators, and third-party platformsRepresenting the team in key meetings, working sessions, and presentations, including with senior stakeholders Qualifications6-8+ years of experience in social, digital, PR, content, entertainment, publishing, brand, or advertisingProven experience developing social-first and/or earned-media-driven creative strategiesA strong understanding of how content travels - including media planning, distribution, and amplificationChronically online. Deep fluency across social platforms, creator ecosystems, and internet cultureExcellent research, writing, and presentation skills, with the ability to clearly articulate strategic POVsThe ability to build strong, trusted relationships with internal and external partnersA deep understanding of consumer behavior and cultural insight - you understand what makes people care, share, and participateThe ability to back creative instincts with sound strategic and analytical reasoningComfort operating with autonomy, judgment, and accountability in a fast-moving, evolving environmentNice to have'sExpertise in entertainment- and culture-driven social programmingA strong point of view on emerging technology, platforms, cultural trends, and content formatsPassion and/or excitement for Beauty and Personal Care.Additional InformationOur Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.Compensation Range: $106,780 - $170,937 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 4/1/2026.