Senior Legal Media Buyer - Google Search & YouTube

We’re looking for a Senior Legal Media Buyer who has a proven track record of scaling performance-driven campaigns in the legal space using Google Search and YouTube. This role is ideal for someone who understands how to turn high-intent traffic into qualified legal leads while navigating the compliance and competitive challenges of legal advertising.You will own campaign strategy end-to-end — from setup and optimization to scaling and reporting — with a strong emphasis on lead quality, efficiency, and sustainable growth.What You’ll DoPlan, launch, and manage high-volume Google Search and YouTube campaigns for legal lead generation.Own the full media buying lifecycle, including account structure, keyword strategy, bidding, budgets, and optimization.Partner with creative and landing page teams to develop and refine ad copy, video concepts, and conversion-focused messaging.Manage and scale media spend while maintaining efficiency across key performance indicators such as CPA, conversion rate, CTR, and CPC.Continuously test and iterate on keywords, audiences, creatives, formats, and bidding strategies to improve performance.Analyze performance trends to identify opportunities for scaling winners and eliminating inefficiencies.Produce clear, actionable reporting that communicates results, insights, and next steps to internal stakeholders.Stay current on Google Ads updates, policy changes, and legal advertising best practices.Proactively identify performance risks and implement optimizations to maintain campaign stability at scale.What We’re Looking For3+ years of direct response paid media experience, with hands-on ownership of Google Search and YouTube campaigns.Demonstrated experience running legal advertising campaigns (motor vehicle accidents, personal injury, mass tort, or similar verticals strongly preferred).Strong understanding of Google Ads mechanics, including Quality Score, match types, bidding models, and conversion tracking.Experience managing larger budgets and high lead volume campaigns.Highly analytical with the ability to turn data into clear optimization actions.Comfortable collaborating cross-functionally and contributing strategic input on creative and messaging direction.Strong written and verbal communication skills.Proficient in Google Ads, Google Analytics, and reporting tools, with solid Excel or Google Sheets skills.Detail-oriented, organized, and able to manage multiple campaigns simultaneously in a fast-paced environment.BONUS POINTSExperience with call-based lead generation and call tracking platforms.Familiarity with YouTube direct response and performance video campaigns.Background working at a legal lead generation company or performance agency.Experience optimizing toward lead quality and downstream performance, not just front-end metrics.