Event Sales Manager

Event Sales Manager – YardbirdThe Event Sales Manager is responsible for driving private dining and large party revenue through strategic sales, thoughtful planning, and flawless execution. This role is both creative and performance-driven; owning the full lifecycle of each event from initial inquiry to post-event follow-up.Through proactive outreach, relationship-building, and a deep understanding of the Yardbird brand, the Event Sales Manager delivers memorable experiences that exceed guest expectations while maximizing revenue opportunities. This position partners closely with the General Manager and Director of Sales & Marketing to ensure alignment with brand standards, operational excellence, and financial goals.Key Attributes & QualificationsSelf-starter with a strong sense of ownership and urgencyNatural leader who embodies and champions Yardbird cultureGuest-first mindset with a passion for hospitality and experience-driven serviceStrong sales acumen with confidence in negotiation and closing techniquesRelationship-builder with the ability to create lasting client partnershipsExcellent communication skills—verbal, written, and interpersonalHighly organized with the ability to manage multiple events and priorities simultaneouslyDetail-oriented with a commitment to precision and follow-throughResults-driven with a track record of meeting or exceeding revenue goalsProfessional presence with the ability to represent the brand externallyReliable transportation requiredBilingual preferred but not requiredCore ResponsibilitiesDrive private dining and group sales through proactive outreach, networking, and inbound lead conversionRespond to all inquiries (phone, email, web) within 24–48 hours with a strong sense of urgencyOwn the full sales cycle: prospecting, proposal development, contract negotiation, and closingBuild and maintain a robust pipeline of qualified leads and repeat clientsPrepare customized proposals, menus, floor plans, and event details tailored to each clientCreate and manage Banquet Event Orders (BEOs) with accuracy and clarity for all departmentsCollaborate cross-functionally with FOH and BOH teams to ensure seamless executionPartner with the GM, Executive Chef, and Bar Manager to finalize food & beverage offeringsCoordinate staffing and operational needs aligned with event requirementsOversee execution of on-site and off-site events, ensuring an exceptional guest experienceManage all financial components including deposits, payments, and post-event reconciliationConduct timely follow-ups 3-5x, including thank-you notes and resolution of guest feedbackRepresent Yardbird at local events, networking functions, and within the communityAct as liaison with corporate marketing to promote seasonal offerings, holidays, and special programsTrack, analyze, and report weekly sales performance; adjust strategies to achieve revenue targetsSupport menu updates, collateral, and event-related materials as neededEducation & ExperienceMinimum 2+ years of experience in restaurant group sales, catering, or hospitality salesProven success in meeting or exceeding sales goals in a fast-paced environmentStrong negotiation skills within established brand and pricing guidelinesProficiency in Microsoft Office (Outlook, Excel required)Experience with Tripleseat is preferredCompensationBase salary: $50,000–$60,000Plus commission structure and comprehensive benefits package