Marketing Technology Manager (Marketing Automation Engineer)

WHO WE AREParse Biosciences is a global life sciences company whose mission is to accelerate progress in human health and scientific research. Empowering researchers to perform single cell sequencing with unprecedented scale and ease, our pioneering approach is enabling groundbreaking discoveries in cancer treatment, tissue repair, stem cell therapy, kidney and liver disease, brain development, and the immune system.Founded based on a transformative technology invented at the University of Washington, Parse has raised over $100 million and our tools are trusted by over 3,000 labs across the world. Our growing portfolio of products includes Evercode Whole Transcriptome, Evercode TCR, BCR, Gene Capture, and Trailmaker, a software tool for data analysis.Headquartered in Seattle, Washington's vibrant South Lake Union district, Parse Biosciences recently opened a 34,000 square foot headquarters and state-of-the-art laboratory.THE POSITIONThe Marketing Technology Manager will own and evolve Parse Biosciences' marketing technology ecosystem, combining hands-on technical execution with strategic thinking to drive measurable pipeline growth. This is an individual contributor role focused on managing our marketing technology ecosystem, sitting at the intersection of marketing, technology, and data. You'll build automation workflows, integrate AI-powered tools, optimize our web presence, and translate analytics into actionable insights. Reporting to the Director of Digital Marketing and Operations, you'll have a significant impact on how we attract, nurture, and convert leads across the full customer journey.IN THIS POSITION, YOU WILL:Marketing Automation & EmailDesign, execute, and optimize marketing automation workflows in HubSpot across email, web, and social channelsDevelop lead nurturing and scoring models that improve conversion rates and sales handoff qualityBuild and maintain segmentation strategies for personalized communicationsAI & Technology IntegrationIdentify and implement AI-assisted marketing toolsExtend our marketing stack through API integrations, connecting HubSpot with sales tools, analytics platforms, and third-party applicationsEvaluate emerging marketing technologies and recommend adoption strategiesWeb & SEOManage and enhance our WordPress website with a focus on conversion optimization and user experienceImplement modern web development approaches to improve site performance and functionalityExecute SEO strategies and develop our AEO (Answer Engine Optimization) approach as search evolvesAnalytics & ReportingOwn centralized reporting dashboards consolidating metrics across all digital channels, both within HubSpot and external toolsAnalyze campaign performance and provide data-driven recommendations to improve marketing ROITrack and report on pipeline contribution and marketing-influenced revenueABM & SocialDevelop and support account-based marketing programs targeting key accountsHelp manage social media accounts and integrate social into broader automation strategiesCompliance & OperationsEnsure all marketing activities comply with GDPR, CCPA, and emerging privacy regulationsMaintain documentation of marketing technology processes and integrationsFOR THIS POSITION, WE LOOK FORBachelor's degree in Marketing, Business, Computer Science, or similar5+ years of experience in marketing automation with progressive technical responsibilityAdvanced-level proficiency in HubSpot Marketing Hub EnterpriseStrong WordPress skills and familiarity with modern web technologiesDemonstrated experience building and maintaining API integrationsSolid command of SEO principles and emerging AEO tacticsProficiency in Google Analytics and experience building custom reporting dashboardsUnderstanding of B2B sales pipelines and marketing's role in revenue generationExperience with AI-assisted marketing tools and AI coding assistantsExperience with account-based marketing platformsFluent in HTML, CSS, JavaScript, and web development librariesFamiliarity with data privacy regulations and compliance requirementsQualities We Value:Self-directed problem solver comfortable with ambiguityCurious about emerging technologies and eager to experimentAble to translate technical capabilities into business outcomesStrong communicator who can work across marketing, sales, and technical teamsJOB CONDITIONSThis position is home office based and will require a reliable internet connection and a suitable workspace to fulfill job duties effectively. Regular communication and collaboration with team members will occur virtually through Zoom meetings, instant messaging, and email. Travel requirements: This position does require visits to our Seattle HQ one or two times per quarter. Applicable travel expenses will be covered by Parse. Parse Biosciences is proud to be an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other status protected by federal, state, or local law.As part of our commitment to fairness and inclusion, we do not use artificial intelligence or automated systems to screen job applications. Every application is reviewed by a member of our hiring team to ensure that hiring decisions are made thoughtfully and equitably.#LI-RemoteTo meet the health and wellness needs of our team, Parse offers a comprehensive benefits package for all full time employees, including:Medical, dental, vision, and Rx (prescription) coverage beginning on the 1st day of the month following your start date. Parse covers 90% of the monthly premiums for employees, and 60% for dependents.A 401(k) program with no waiting period to participateBasic life insurance and short and long-term disability coverage. Monthly premiums for both are covered at 100% by Parse.Flexible spending account (FSA) options for medical, dependent care, and commuter expensesA transportation program (Seattle only)12 paid holidays annually and a winter holiday breakA generous time off policyMarket Pay Range - Exact compensation offered will be determined based on the candidate's education, experience, skills, and geographic location, and may vary for candidates in regions with significantly different market conditions.$120,000 - $150,000 USD