Senior SEO & AI Visibility Manager

About The RoleOverviewOptimal is seeking a Senior SEO & AI Visibility Manager with a passion for the evolving intersection of search, AI, and brand visibility. This role is ideal for someone who understands traditional SEO fundamentals but is eager to help brands win in the next era of discovery: Generative Engine Optimization (GEO).As part of Optimal's innovative SEO team, you'll influence how brands are surfaced and represented across both search engines and LLMs, from Google's AI Overviews to ChatGPT, Gemini, Perplexity, etc. Our team combines technical SEO, industry-leading content strategy, and digital PR with forward-thinking GEO tactics that shape visibility and sentiment across the full spectrum of modern discovery.Who Are We?Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients' marketing goals. Brand, campaign, or cause: we maximize performance at every moment.We are not only digital media managers – we're award-winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media, to marketing and communications, to audience data and analytics, we deliver for our clients.Everyone at Optimal has the opportunity to learn, grow, and progress. Through our proprietary training programs, we provide our team members with the personal and professional development they need to achieve advancement at any stage in their careers.We're always looking for exceptional people to join our team. If this sounds like you, please apply!Key ResponsibilitiesLead a variety of clients in SEO/GEO strategy, performance analysis, and implementationProduce high-quality, research-driven content engineered for both human audiences and LLMs, enhancing visibility across search engines and generative platformsConduct comprehensive SEO and GEO audits to identify opportunities for growth across Google Search, AI Overviews, and LLMsPerform LLM visibility and sentiment audits to understand how brands are represented within AI outputs and surface actionable recommendations to improve authority, trust, and visibilityImplement on-page SEO optimizations, including metadata, internal linking, schema markup, and entity structuring to strengthen machine understanding and topical relevanceCollaborate with developers to execute technical enhancements such as redirects, canonicalization, structured data validation, and Core Web Vitals improvements that ensure full crawlability and AI readabilityAnalyze and report on performance through traditional analytics tools and emerging GEO visibility platforms, translating findings into actionable insights that improve both search and LLM outcomesStay ahead of evolving AI trends by testing and documenting GEO best practices that influence how brands appear across LLMsMentor and support junior team members as the SEO and AI Visibility practice grows, contributing to team development, process improvement, and best practicesQualifications / Requirements4+ years of relevant SEO experience4-year Bachelor's degree in Marketing, Advertising, Journalism, Analytics, English/Writing, or Communications; or relevant experience through school and/or internshipsInterest in people leadership, mentorship, and team development, with a desire to grow into a formal management roleAn analytical mindset with the ability to extract actionable insights from data and translate them into clear SEO + GEO recommendationsUnderstanding of how LLMs and generative search are reshaping SEO visibility, brand representation, and discovery pathsFamiliarity with AI visibility and prompt-tracking tools (e.g., Peec.ai, Profound, or equivalent) to measure performance within generative platformsExperience using Google Search Console, Google Analytics 4, and keyword tracking tools to evaluate performance and uncover growth opportunitiesStrong written and verbal communication skills, with the ability to simplify complex SEO + AI insights for clients and internal stakeholdersSolid grasp of technical SEO components such as schema, canonicals, Core Web Vitals, and XML sitemapsExperience with SEO platforms and tools (e.g. Ahrefs, SEMrush, etc.)Eagerness to expand into GEO and AI-driven content strategy, staying ahead of how search engines and LLMs interpret brand authorityProficiency with Excel / Google Sheets for data analysis and reporting; basic familiarity with HTML and CSS is a plusOptimal is proud to offer the followingThe base salary ranges from $80,000 to $105,000 annually, depending upon factors including, but not limited to, experience, skill level, education, and locationOpen leave (paid time off)Paid Leave for new parentsHealth insurance (including dental and vision)Flex Spending PlanEmployee Assistance Program401K with company matchingStudent Loan Repayment ProgramProfessional development opportunitiesRewards and recognition programsAnd so much more!Office HoursThis role is based out of our Austin office. Our Austin team works on a hybrid basis, with three days per week working in the office and two days per week working from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary.Please visit our Notice to Applicants and Employees to learn about our information practices in the job application and employment context.Powered by JazzHRru2aVHgJ5NJ-18808-Ljbffr