Head of Marketing

Our client is a long-established technology services business operating at the heart of the commercial real estate industry.They design, deploy, and manage the critical infrastructure that allows complex buildings to operate securely and reliably, spanning telecommunications, networks, cybersecurity, and converged building systems.The business works with institutional owners and operators across major US metro markets and has built a strong reputation through technical depth, long-term relationships, and consistent delivery.Growth to date has been steady and enterprise-led, driven largely by sales and reputation rather than formal marketing. That is now changing.Our client is now investing in marketing as a true growth lever. Not to create noise, but to build awareness, educate the market, and support long-term revenue across a very specific, high-value customer base.This is the first senior marketing hire in the business.There is no team to inherit. No legacy playbook. No layers. Just a clear mandate, executive buy-in, and budget for tools and external partners.You will build the function from scratch, owning both the strategy and the execution.The roleThis is a builder role. You will be responsible for shaping how the business shows up in the market and then actually building the engine behind it.That includes:Defining positioning around real-world problems, not abstract "smart building" narrativesCreating content that educates a low-awareness market and moves buyers from "never heard of this" to "we need to speak"Running focused, targeted campaigns across LinkedIn, Google, and emailOwning event strategy across key CRE conferences and making them commercially effectiveBuilding co-marketing programs with technology vendors and partnersSupporting sales with high-quality, usable collateral for real conversationsThis is not a high-volume inbound SaaS motion. It is targeted, account-level marketing in a complex, multi-stakeholder environment.What they are looking for?This role suits someone with an owner mindset who wants to build something properly and stay to see it scale.Experience building a marketing function from scratch in a B2B or technical environmentComfortable operating as a one-person function, using external partners where neededStrong across content, digital, and demand, but equally comfortable getting hands-onAble to take complex, jargon-heavy subject matter and make it clear, commercial, and credibleUnderstands or can quickly learn the commercial real estate ecosystem and how decisions get madeEqually important is how you think:You treat budget like your own moneyYou care about outcomes, not activityYou are comfortable in a business that optimises for long-term value over hypeYou prefer substance over brand theatreWhat success looks like?The right people in the market understand the problem and recognise the company as the solutionSales conversations start warmer because there is awareness and credibilityContent reflects real delivery and real problems, not generic industry noiseMarketing activity can be tied, clearly and pragmatically, to pipeline and revenueApply directly or reach out to lewis@elementsixco.com for a confidential conversation.