Manager, Content & Lifecyle Talent Marketing

* This role is based at our corporate office in McLean, VA*Exceptional Hospitality Starts with YouThis is your chance to be part of a Corporate Human Resources team at a top global hospitality company! As a Manager, Content & Lifecyle Talent Marketing, you will partner with our business leaders to attract, retain, and develop Hilton's most important asset, our Team Members. On the Recruitment Marketing team, you will report to the Senior Manager, Recruitment Marketing & Employer Brand. You will support projects, including building structured engagement strategies. These strategies connect employer brand storytelling, national partnerships, and career content to measurable pipeline outcomes. You will transform engagement from episodic activation to scalable, content-led architecture, strengthening consideration, improving conversion quality, and positioning Hilton as the global employer of choice.What you'll do during a typical day:Define and maintain important talent personas (Early Talent, Veterans, job categories, locations) and ensure messaging aligns to each audienceBuild email nurture campaigns that guide candidates from event participation or interest to active job considerationDevelop and refine multi-format content (email, landing pages, long-form content, webinar scripts, partnership toolkits) aligned to persona journeysPlan and manage the content calendar for webinars, partner events, and talent community communications, including promotion and follow-upBe the primary owner of recruitment marketing activation for national and local recruitment partnerships, including event promotion, post-event follow-up emails, and performance trackingReview and improve job category pages, career path content, and FAQs to improve discoverability in AI-powered search toolsReport on engagement performance (email open rates, webinar attendance, event-to-apply conversion, segment-based application lift) and recommend optimizationsHow you'll collaborate with others:Partner with Recruiting leaders to align engagement prioritiesCollaborate with recruitment marketing leads to ensure content supports measurable pipeline outcomesWork with Employer Brand and Content team members to align storytelling to persona strategyPresent engagement insights and performance impact to HR and partnersProjects you'll take ownership of:Build and manage a clear persona framework across priority talent segmentsDevelop and oversee structured candidate nurture plans from first touch through applicationLead content execution for webinars, events, and engagement campaignsManage engagement strategy and activation for national partnershipsImprove recruitment content for AI-driven and emerging search platformsCreate reporting that tracks how engagement efforts increase applications by segmentWhat It Takes to Make the StayYou have these minimum qualifications:Six (6)+ years of experience in content marketing, lifecycle marketing, or audience engagement strategyDemonstrated experience building segmented, persona-driven content strategies across email, web, and event channelsExperience designing and building lifecycle/nurture programs that move audiences from awareness to conversion/applicationExperience using performance data (open rates, click-through-rates, engagement, and conversion metrics) to improve content strategyPartnership experience, working across marketing, HR, Recruiting, or business teams to align messaging with prioritiesIt would be useful if you have:Bachelor's degree (BA/BS) in Marketing, Communications, Journalism, Business, or a related fieldExperience applying content and lifecycle strategies within talent acquisition, employer brand, or recruitment marketing environmentsExperience working with CRM, email marketing, or marketing automation platformsFamiliarity with SEO best practices and AI/LLM content optimizationExperience building structured content hubs or persona-based landing page pathwaysExperience translating audience engagement into measurable pipeline or conversion outcomesExperience presenting strategy and performance insights to senior partnersHow We'll Help You ThriveAt Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members' wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:Incredible travel perks - Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel programOwn a piece of Hilton - Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial futurePaid parental leave - Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parentsPersonalized caregiving support - Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved onesCrisis concierge - In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional careMental health resources - Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)Generous paid time off (PTO) - Recharge, relax, and take time for what matters mostHealth & welfare benefits - From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family coveredFinancial security for your future - Our retirement plans make it easier to save for what's nextBenefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.Join an Award-Winning Workplace CultureAt Hilton, we don't just deliver exceptional experiences for our guests-we build an exceptional workplace for the Team Members who make it all possible.As a global leader in hospitality, we've welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.Our award-winning culture has earned us repeated recognition on the World's Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands, and a company-wide commitment to providing the best stay for every guest, we're setting new standards for the future of travel.Whether you're starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career-and help us make every stay a little more magical.Curious about life at Hilton? Explore our Careers Blog to see why we're more than a great place to stay-we're a great place to work.