Account-Based Marketing Manager, Retail and CPG, Industry Marketing

DescriptionAmazon Web Services is seeking a results-driven Sr. Account-Based Marketing (ABM) Marketing Manager for the Retail and Consumer Goods (RCG) Industry to design and execute high-impact ABM programs for enterprise customers within a designated field territory and deliver the industry's largest activations and programs. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.The Sr. Account-Based Marketing Manager will own the end-to-end execution of select RCG ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns, events, and executive programs that accelerate pipeline and revenue growth. This role requires project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.AWS Marketing leads the charge in cloud innovation, inspiring and empowering customers and partners to unlock their cloud potential. We shape AWS's industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions, while driving customer growth across our vast service portfolio. Our team delivers personalized, connected experiences that foster AWS adoption across diverse industries, continuously adapting our strategy to stay ahead in our digital-first world. Join our forward-thinking team to shape the future of cloud computing, contributing to strategic initiatives that respond to evolving technology, industry, and customer requirements. You'll collaborate globally to translate complex technology into clear, valuable solutions, creating impactful programs that drive AWS's growth in an inclusive, collaborative environment where diverse perspectives and bold thinking thrive.Key job responsibilitiesDesign and execute territory-specific ABM campaigns (1:1, 1:few) for a select subset of our RCG accounts that align with global frameworks and drive measurable business impactBuild and maintain relationships with sales teams to understand account priorities and translate them into effective marketing programsAnalyze customer data, buying signals, and market trends to inform campaign strategy and optimizationCreate and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiencesPartner with regional marketing teams to ensure ABM programs complement broader field marketing effortsDrive operational excellence through standardized processes, documentation, and best practicesTrack and report on program performance, using data to optimize and scale successful approachesManage program budgets effectively, demonstrating frugality while maximizing impactCollaborate with global ABM community to share learnings and adopt proven practicesSuccess Measures:Pipeline influence and revenue contribution from ABM accountsAccount engagement metrics and program ROISales team satisfaction scoresProgram execution quality and timelinessProcess improvement and best practice contributionsA day in the lifeABOUT AWS:Diverse ExperiencesAmazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.Why AWSAmazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Work/Life BalanceWe value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud.Inclusive Team CultureHere at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.Basic QualificationsExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Experience building, executing and scaling cross-functional marketing programsExperience using data and metrics to measure impact and determine improvements6+ years of professional marketing experience with demonstrated success in B2B marketing4+ years of direct ABM program management experiencePreferred QualificationsExperience driving direction and alignment with large cross-functional teams and agency partnersExperience designing and executing joint marketing plans with strategic alliance partners with global footprintExperience in developing and managing acquisition marketing or channel programsExperience in marketing or marketing researchExperience presenting metrics and progress to goal to senior leadershipAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.USA, NY, New York - 130,000.00 - 185,000.00 USD annuallyUSA, VA, Arlington - 118,200.00 - 160,000.00 USD annuallyUSA, WA, Seattle - 118,200.00 - 160,000.00 USD annually