Senior Manager, Marketing - Government Solutions

At World Kinect, our employees are the key to our global success. We are industry leaders due to the innumerable talents of our approximately 5000 strong professional team. Our people thrive in an entrepreneurial and culturally-diverse environment, where innovative thinking, collaboration and efficient execution are highly valued. Our high-performance culture is what allows us to drive sustained growth. Stronger together, we promote an environment where individuals can thrive.Senior Marketing Manager – Government SolutionsLocation: Remote (U.S.)World Fuel is seeking a strategic and experienced Senior Marketing Manager to lead our government-focused fuel marketing initiatives. This role plays a critical part in expanding our presence across federal, defense, and government markets, driving demand and strengthening our position as a trusted energy solutions partner.This is a highly visible role working closely with commercial leadership, focused on shaping how we go to market in a complex, bid-driven environment.About The RoleIn this role, you will develop and execute targeted marketing strategies that support government fuel sales, influence procurement outcomes, and increase brand visibility across the public sector. You will work at the intersection of marketing, sales, and government contracting, ensuring messaging, campaigns, and materials resonate with procurement officers and decision-makers.Key ResponsibilitiesLead and execute marketing strategies across federal, defense, and government agency marketsDevelop compelling bid-support content, proposals, case studies, and messaging aligned with government procurement processesBuild and manage integrated marketing campaigns across digital, web, social, and print channelsPartner closely with commercial teams to drive lead generation and improve bid success ratesAnalyze campaign performance and optimize marketing effectivenessRepresent World Kinect at industry events, trade shows, and government forumsCollaborate with global teams on events, memberships, and partnerships within government and energy associationsManage external relationships, including PR agencies and industry organizationsOversee marketing budgets related to government initiativesQualificationsRequired:Proven experience developing and executing B2G (business-to-government) marketing strategiesExperience supporting bid-driven or procurement-led sales environmentsStrong ability to develop compelling messaging for proposals, campaigns, and government stakeholdersExperience working cross-functionally with commercial, sales, and leadership teamsStrong communication and stakeholder management skills, including executive-level interactionAbility to manage multiple projects in a fast-paced, global environmentPreferredExperience within energy, fuel, commodities, or government contracting sectorsFamiliarity with tools such as HubSpot and SalesforceMBA or equivalent experienceWhy Join World KinectPlay a key role in a growing, high-impact segment of the businessPartner directly with senior leaders and commercial teamsWork in a complex, strategic marketing environment with global exposureHelp shape how we engage with government and defense customers#WFSWorld Kinect is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.World Fuel Services, Inc.