Director of Marketing

Drive growth. Shape the brand. Lead the engine that powers CertainPath’s future.CertainPath is seeking an experienced, performance-driven Director of Marketing to build and scale a predictable, high-quality pipeline that fuels both new member acquisition and expansion revenue. This role owns marketing as a revenue-generating engine accountable for measurable outcomes across demand generation, conversion, brand strength, and customer growth.This is a hands-on leadership role for someone who can balance strategy with execution while leading a small, high-performing team and partnering closely with Sales and Member Experience.What You’ll Do Build and manage a predictable pipeline that drives new memberships and expansion revenue Improve lead quality, conversion rates, and overall funnel efficiency (MQL → SQL → Close) Develop scalable, multi-channel demand generation programs (email, paid, content, events, partnerships)Lead content strategy that supports demand generation, sales enablement, and member engagement Strengthen CertainPath’s brand presence, credibility, and market share in home services Oversee website performance, messaging, positioning, and key conversion assets Partner with Member Experience to improve retention, product usage, and upsell/cross-sell adoption Build advocacy programs including reviews, testimonials, case studies, and member champions Lead go‑to‑market strategies for new products, services, and trade verticals Establish a marketing measurement framework with visibility into pipeline, CAC, ROI, and conversion Manage and optimize the marketing tech stack and analytics systems Lead, mentor, and grow a high-performing marketing team What You Bring 10+ years in marketing, including 5+ years in leadership Proven success driving pipeline and revenue in a B2B environment with complex sales cycles Expertise in demand generation, content strategy, funnel optimization, and marketing operations Strong analytical skills with experience using data to drive decisions and improve performance Experience partnering cross-functionally with Sales and Operations Bonus: Background in home services, field services, membership/subscription models, or PE-backed growth environments Why CertainPath Make an impact helping contractors transform their businesses Lead a function that directly drives company growth Collaborative, high-performance culture Competitive salary, benefits, and remote-flexible work Opportunities for visibility, innovation, and leadership If you're a data-driven marketing leader who thrives in a growth environment and loves building scalable engines that deliver real results, we’d love to meet you. Apply today to help shape the future of CertainPath.