Growth Marketing Director DTC Online Training Courses

Job DescriptionGrowth Marketing Director - Customer Acquisition (D2C Education), location: Remote (US, Europe, Dubai / Middle East), Sector: D2C Education Online MBA-level Programs, Stage: New revenue stream inside an Inc. 5000 company, Reports to: Founder / Executive Leadership.This is a build-and-own role with uncapped upside, not capped commissions or vanity KPIs.The OpportunityWe are leading a confidential search for a Growth Hacker-type Marketing Director to launch and scale a premium 12-week D2C online MBA-level programme priced at $5,000+.The programme is sold globally in English, with customers in the US, Europe, and the Middle East.This is a zero-to-one revenue stream, backed by:• An Inc. 5000 recognised leadership and development company• Household-name B2B clients• A high-profile TED Talks partnership• Strong brand authority, IP, and warm audiencesYou will own customer acquisition end-to-end.Core Responsibilities• Design and execute the full-funnel customer acquisition strategy• Launch and scale paid acquisition across Meta (Facebook/Instagram), Google (Search and YouTube), and LinkedIn• Own direct-response assets including ad creative, hooks, angles, landing pages, VSLs, webinars, and email• Build and optimise email CRM flows for nurture, launch, cart-close, and ascension• Lead rapid experimentation across offers, pricing, guarantees, messaging, and funnel structure• Optimise CPL, CAC, and LTV with a commercial growth mindset• Work closely with founders, content, and partnerships teams, including the TED partnershipYou are a strong fit if you have:• Proven experience launching and scaling a D2C online course or cohort-based programme• A premium price point experience of $5,000 or higher• A 12-week or MBA-level programme structure• Customers or students in the US, Europe, and the Middle East• Deep hands-on expertise in performance marketing and funnel optimisation• Strong experience with email CRM and lifecycle marketing• A commercial, growth-hacker mindset with strong analytical skills• Comfort operating in startup mode within an established, well-known company• Fluent English communication (programme delivered globally in English)Location & Working Style• Fully remote• Candidates must be based in the US, Europe, or Dubai / Middle East• Time-zone flexibility required for global launchesWhy This Role Is Different• You are not supporting marketing - you own revenue• Rare opportunity to build a premium global D2C education brand• Clear connection between strategy, execution, and financial upside• Significant growth potential as the programme scales internationallyCompensation & Performance ModelBase Salary:USD $150,000 - $200,000 (dependent on experience, location, and prior launches)On-Target Earnings (OTE):USD $180,000 - $250,000+Performance Incentives:This role participates directly in the upside created.• Revenue-based bonus tied to launch performance and cohort revenue• Incentives linked to CAC, LTV, and funnel efficiency• Tiered accelerators at revenue milestones (e.g. $1M, $3M, $5M+ annualised run-rate)• Potential profit-share or long-term incentive plan as the programme scalesStart Date: ASAP