Sr. Analyst, Influencer Marketing

About The RoleThe Influencer Team at Ovative Group oversees, develops, and implements Influencer strategy working alongside our client teams to create holistic strategy tailored to our clients’ goals. The Senior Analyst of Influencer will focus on building brand love through creator efforts, while building trust with clients and partnering with internal teams to align strategy and measure performance against KPIs.Responsibilities Of The RoleSupport development of campaign and long-term Influencer strategy for current Ovative clients Provide strategic and creative insights to shape campaigns, content development and execution, leveraging deep expertise in influencer, entertainment, social and multicultural influencer partnerships to drive innovative and differentiated approachesEducate influencers on brand and expectations of content and campaigns, exhibiting strong skills in writing, editing, and proofreading to produce brand safe high-quality, channel-appropriate content for both internal and external audiencesProvide one-to-one, strategic campaign planning and campaign touch points with influencers, overseeing deliverables, content activation, managing timelines, and resources effectivelyExhibit exceptional attention to detail in orchestrating all program logistics, from crafting precise content briefs and managing production timelines to overseeing talent agreements and meticulously tracking budgets/deliverablesProactively troubleshoot challenges, timeline shifts and campaign developments to ensure up to date perspectives, brand safety and client satisfactionHave a pulse on strategic identification, nurturing, and management of multicultural partnerships to elevate brand relevance and foster deep engagement across diverse communitiesInform on influencer trends and partnership opportunities continuously monitoring cultural conversations, influencer trends, social platform evolutions and competitor activities to stay aligned with the evolving landscapeDocument, analyze, and provide meaningful insights on campaign performance Provide thought-leadership and subject matter expertise to internal teams during pitch process to win new business Qualifications And Skills RequiredDeep understanding of the Influencer ecosystem - social media channels, influencers, content, and creators and how they integrate into a broader marketing strategy 3+ years in an Influencer Marketing role developing and executing strategy and campaigns in an agency or a non-agency settingExpertise and success sourcing, recruiting, onboarding, and negotiating with Influencers Proven track record of developing and implementing influencer campaigns with experience collaborating across key paid media channels to amplify influencer content through boosting and/or affiliate integration as a bonusMeasurement-minded with a strong understanding of the performance metrics widely used and available data-driven mindset, strong analytical skills and experience in tracking relevant influencer metrics Strong verbal & written communication skills and client management skills serving as a trusted resource and advisorPreferred Qualifications & Skills Utilization of Influencer tools and tech platforms (Google Analytics, Tagger, or similar influnecer sourcing platforms a plus)Experience with a wide variety activating across social platforms (TikTok, Meta, YouTube, Pinterest, Snapchat, Twitch), 360 campaigns inclusive of experiential and/or alternative talent media touch points Pay TransparencyAt Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below.For our Sr. Analyst positions, our compensation ranges from $62,000 to $93,000, which is inclusive of a 15% bonus.Benefits Of Working At Ovative GroupWe provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.CultureCulture matters and we’ve been recognized as a Top Workplace for eight years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.Compensation And InsuranceWe strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.We’re rewarded fairly and when the company performs well, we all benefit.Tangible amenities we enjoyAccess to all office spaces in MSP, NYC, and CHIFrequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams.Flexible paid vacation policy401k match programTop-notch health insurance optionsMonthly stipend for your mobile phone and data planSabbatical programCharitable giving via our time and a financial match programShenanigan’s DayWorking at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!