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Manage event marketing/tradeshows in collaboration with the global events team including booth presence, sponsorships, and pre/post show engagement. Previous healthcare marketing experience preferred.
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Manage the development and execution of the segment strategy and plan including acquisition and nurture programs, campaigns, account-based strategies, and product launch support to drive demand, improve brand awareness, and build funnel to achieve revenue targets.
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Work closely and collaboratively with Segment Marketing, Sales, Finance, Product Management, Content and Digital Experience teams. Lead the creation of compelling marketing content and assets for use across multiple marketing channels and audience targets.
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EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. Ability to manage multiple-time sensitive requests, troubleshoot, and prioritize appropriately in a deadline-oriented marketing department.
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Stay current with marketing trends and best practices. At least eight (8) years related marketing experience. Bachelor's Degree in Marketing or related field. Experience with Marketo, DemandBase and Salesforce.com a plus.
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Understand key sales success factors, buyer needs, buyer personas and barriers while developing programs and tactics to address them. Monitor and analyze healthcare trends, competitors, and industry best practices.
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Track, report, and manage analyses for all executed programs and make adjustments to maximize effectiveness of efforts and budget. Assets may include blog posts, case studies, articles, whitepapers, and infographics.
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Ability to build effective relationships and work on teams with a wide range of people. Ability to maintain a consistently high level of attention to detail. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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A high degree of personal initiative, accountability, and integrity. Consistently seek new ways to test and improve programs. Manage budgets, timelines, and internal teams in program execution. Flexible to changing priorities.
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Lead the creation of compelling marketing content and assets for use across multiple marketing channels and audience targets.
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Lead the creation of compelling marketing content and assets for use across multiple marketing channels and audience targets.
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Lead the creation of compelling marketing content and assets for use across multiple marketing channels and audience targets.
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Lead the creation of compelling marketing content and assets for use across multiple marketing channels and audience targets.
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Lead the creation of compelling marketing content and assets for use across multiple marketing channels and audience targets.
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Lead the creation of compelling marketing content and assets for use across multiple marketing channels and audience targets.
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marketing strategy jobs Title: marketing manager Company: Wolters Kluwer
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