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Being hired as a Brand Educator does not guarantee the employee will be assigned to any quantity of assignments. BE's must have the ability to immerse themselves in an extensive level of knowledge including Category, Product Distillation/Production and Brand with the ability to pass exams testing said knowledge.
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Brand Educator must sign-off on all required forms and must adhere to all MKTG Policies & Procedures and the NA Diageo Marketing Code. MKTG Brand Educators (BE) are Diageo brand enthusiasts that educate consumers on Diageo Brands during on, off, and experiential special events.
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Being hired as a Brand Educator does not guarantee that the employee will be assigned to any particular quantity of assignments. For this reason, MKTG hires personable, friendly, and professional Brand Educators.
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The BE embodies the Diageo brand they represent and humanizes the brand as a result. Understand how Diageo brand differs from competitors and report on competitive activity in market.
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BEs must have the ability to immerse themselves in order to obtain an extensive level of knowledge including Category, Product Distillation/Production and Brand with the ability to pass exams testing said knowledge.
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They must be able to deliver a unique sampling experience, and help consumers make informed brand decisions. BE must be able to translate brand information to consumers in a relatable manner.
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They are expectedto interact and actively engage consumers at the point of purchase and experience, with the end goal of reinforcing and/or increasing brand awareness. Engaging - BE must be outgoing, personable and courteous with consumers and approach them with a friendly and helpful attitude, with the goal to build trust in the brand.
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Regularly complete digital training for market brand and programs as directed. Complete post-event recap (ERF) in MKTG reporting website. Outgoing Brand Knowledge and Personification of the BrandBE must complete training in order to understand what the brand/program represents, stands for and how it differs from other brands.
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BEs must be able to successfully showcase their knowledge andability to engage by showcasing a Final two to three minutepresentation, in order to represent Diageo brands at events. Adapt to tech platforms to receive and input information necessary to represent the Diageo brands.
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Pre-merchandise accounts with Diageo point-of-sale (POS) Pay for bar spend or product via company issued debit card. Lead consumers through a sampling journey of featured product(s) (where legal and within local legallimitations and as per policy.
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Pick up or accept delivery of promotional materials from Event Team. Actively engage and educate consumers at the point of experience, purchase and consumption. Take digital event photos and contribute to markets social media account.
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BEs have a wide range of job responsibilities related to engaging consumers to recognize, prefer and purchase our client brands. Ensure proper care and return of company property (i.e.uniforms, event materials.
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Humanize the brands and build trust of consumers through education. Able to maintain a pleasant disposition under stress. In addition to participating in promotional events when selected, BEs are expected to complete regular online trainings regarding our client brands.
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ReliableBE must always arrive to events ready to start on time, and must work until event end. They build consumer trust by providing product knowledge and education. Follow Responsible Server Guidelines and report Guideline violations.
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Arrive to events on time, in appropriate attire as specified by market team, and be prepared to executepromotions as outlined in program standards. Approachable and able to engage consumers. Maintain appropriate appearance for consumer engagement.
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Title: brand educator Company: Mktg
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