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Leverage Salesforce, Marketo, and other technology for alumni database management, marketing campaigns and event management. We work to strengthen and protect BCG's brand, advance our business agenda, and partner with management to engage with our key audiences through tools such as global thought-leadership publications, public relations, alumni outreach, recruitment marketing, and social media.
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Reporting to the NAMR Alumni Relations Director with strong teaming into regional marketing and alumni. BCG's marketing team drives the firm's reputation as a thought leader. Manage the Southeast and Southwest alumni database; keep records up to date by including new alumni and updated alumni contact information.
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Provide enablement to BCG leadership to connect with alumni easily and frequently. Develop and implement comprehensive alumni engagement strategy that fosters and promotes effective alumni relations through personalized programming and connections with current and former BCGers.
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They will work directly with key stakeholders to ensure the integrity of meaningful, ongoing engagement through year-long cultivation, strategic and personalized communications, customized events, in addition to providing guidance and direction to local office alumni teams across the Southeast and Southwest markets.
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Maintain and build upon regional segmentation strategy to ensure personalized and prioritized approach for Southeast and Southwest high priority alumni - including research, planning, outreach, data management, and local office collaboration.
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Develop alumni KPI measurement processes campaigns through data analysis and reporting, leveraging analytical and data story-telling capabilities. 5+ years relevant experience in a development, alumni, fundraising or program management-based role.
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The Global Health Care Marketing Intern will work closely with the Global Health Care Marketing Team to assist in well-rounded responsibilities that include management of the contact database, social media, event marketing, building and analyzing reports.
InternExpandApply NowActive JobUpdated 8 days ago - UpvoteDownvoteShare Job
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Maintain data quality within marketing platforms including global CRM database. The Global Health Care Marketing Team, as well as the Global Health Care Operations Team, to execute the global marketing strategy across all four health care sectors – biopharmaceuticals; medical technology; payer, provider, health systems &services; global health.
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BCG pioneered strategy consulting more than 50 years ago, and we continue to innovate and redefine the industry. Roles such as finance, human resources, risk, and IT, help propel BCG forward. This individual will manage, maintain, and implement a variety of projects and programs to support BCG's alumni objectives and improve the position of BCG's brand in the Southeast and Southwest systems.
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Work collaboratively with other internal BCG functional departments and practices to ensure the integrity of the alumni engagement process and ensure proper hand offs and follow up. Independently manage new and ongoing strategic projects to engage BCG alumni from creating project plans and timelines, to managing resources and stakeholders, to executing programs and measuring their impact.
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