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Leads Jelly Belly portfolio development and management in-line with 5-year strategic plans across six primary and 12 secondary markets, including motivating cross-functional teams to deliver launches on time.
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Functionas a key member of the USA senior leadership team, serving as a thought leader and strategic partner to the CEO on brand strategy, trade marketing, marketing ROI, consumer insights, and go-to-market.
$250ExpandApply NowActive JobUpdated Today - UpvoteDownvoteShare Job
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Interacts regularly with senior Sales, Marketing, and Consumer & Shopper Insights teams to develop strategic recommendations based on data analysis and insights. A crucial part of the role is to develop strong working partnerships cross-functionally with Marketing, Consumer & Shopper Insights, Sales Strategy, and Innovation.
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The role leads internal support centers of excellence (i.e., Product Development, Packaging, Sales, International) for brand management and agency partners (i.e., Entertainment, Marketing Services, Retail Marketing, Licensing) to deliver against our revenue goals and marketing activation to drive consumer demand.
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Possess CPG leadership skillsets, defined as: business analytics, strategic planning, consumer insights, advertising, and consumer promotion. The ideal candidate would have experience working cross functionally, could apply strategic thinking to set a clear path for long term value creation, and have an in-depth understanding and appreciation of market trends, consumer insights, category dynamics, supply chain network, and solutions to technical constraints.
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This strategic partner will collaborate with Marketing teams, Research & Development, Product Development, and Legal teams to champion consumer-centric decision making in planning and developing the Revlon brands.
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Through the direction of the Regional Program Manager (RPM) and National Program Director (NPD), the Brand Development Specialist is a multi-channel consumer marketing expert and will serve as the voice and face for Deep Eddy Vodka within the local market.
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Additionally, the Category Insights Manager will support the Marketing Team by keeping a pulse on the marketplace, identifying white space opportunities for innovation, providing recommendations for new product development, and helping determine the size-of-prize for those items within the commercialization pipeline.
$120,000 - $150,000 a yearExpandApply NowActive JobUpdated Today - UpvoteDownvoteShare Job
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Work with Sales, Marketing, Shopper Marketing, Shopper & Consumer Insights, Brand, eCommerce, and other Category Leadership resources to establish performance management including the streamlining of reporting cadences, macro assessments and opportunity gap analysis.
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Leverage omnichannel consumer insights, trend, brand and category strategies, as well as merchandising requirements, to define each season's creative product vision and visual vocabulary in support of UGG's financial goals and strategic brand positioning.
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The role will require a significant level of collaboration with Product Strategy & Analytics, Product Development, Consumer Insights, Marketing, Revenue Management, Onboard Revenue, Destination Development, Deployment & Itinerary Planning, Hotel Operations, Newbuild, Digital and IT leadership, and the Executive Committee.
Full-timeExpandApply NowActive JobUpdated Yesterday - UpvoteDownvoteShare Job
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You will partner closely with other teams on measurement & optimization methods and on developing and utilizing existing models and tools to establish interdependencies between product categories and will collaborate with key parts of Marketing (Performance Marketing, Category Marketing, Brand Marketing, Data Engineering) to develop relevant solutions and timely insights which inform marketing strategy and enable data-driven decision making.
$117,000 - $234,000 a yearFull-timeExpandApply NowActive JobUpdated 7 days ago - UpvoteDownvoteShare Job
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The Marketing Manager is the strategic partner to the marketing, sales, and supply chain organizations to drive growth in revenue and margin through strategy and product development.
RemoteExpandApply NowActive JobUpdated 5 days ago - UpvoteDownvoteShare Job
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Assess in-market and adjacent space opportunities in order to establish marketing campaign priorities and influence product development efforts through the New Product Innovation Process.
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Minimum of 10+ years’ experience in industrial processes or product development or marketing. Co-Lead ChemTreat’s Strategic NPD process to drive growth of new solutions brought to market by providing strategic rationale, market build support and insights to drive key projects.
RemoteExpandApply NowActive JobUpdated 5 days ago
product development consumer insights strategic marketing jobs Title: marketing manager Company: Ashland Global Inc
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