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Provide thought leadership and guidance in the area of search engine optimization. Manage the day to day operation of GMB and current SEO/SEM analytics efforts to improve organic search results through various SEO techniques.
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The Digital Marketing Specialist creates, monitors, and optimizes digital marketing campaigns across various channels such as SEM (Search Engine Marketing), SEO (Search Engine Optimization), social media, email marketing and display advertising.
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Manages Search Engine Optimization (SEO) and Search Engine Marketing (SEM) execution; determines best mix of agency support and in-house execution. Handles the creative design, delivery, customer list creation and segmentation, personalization and messaging, scheduling, analytics and test-and-learn strategies for all email marketing communications.
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5 or more years of experience focusing on SEO with a strong knowledge of search engine algorithms, marketing analytics and ranking methods, preferably in the retail e-commerce sector.
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SUMMARY: This position provides direct support to the Director of Marketing in the evaluation and development of digital marketing strategies, using Search Engine Optimization, Pay Per Click, and other techniques to drive traffic to the company website, generate interest in company products and services and effect membership and loan acquisition.
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Search Engine Optimization (SEO) The ideal candidate for this role will spearhead the digital marketing strategy, leveraging GA4 Google Analytics to analyze user behavior and optimize campaigns for maximum impact and ROI. They will also be responsible for crafting compelling content tailored to the target audience, focusing on generating valuable insights and fostering enduring engagement.
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Develop and execute digital marketing activities, including email marketing, social media advertising, search engine marketing (SEM), search engine optimization (SEO), and content marketing, to achieve marketing objectives and drive customer acquisition and retention.
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Expert level knowledge of search engine optimization, algorithms, and technical concepts. Performing keyword research, setting performance targets, devising SEO strategies and content marketing campaigns, analyzing the results of past and ongoing SEO strategies and identifying potential areas of improvement.
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Marketing experience includes familiarity with email marketing, social media, webpage development, search engine optimization (SEO), paid promotion, and tradeshow management.
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Drives strategy and decisions in digital marketing alongside Director of Marketing, Director of Revenue, and agency partners to favorably increase desired metrics in SEO (Search Engine Optimization), PPC, paid social, email marketing and display advertising to ensure messaging and creative is aligned across all platforms.
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Three or more years with experience in digital marketing including agency management, B2B marketing experience preferably in a service-related field, search engine optimization, email campaigns, lead tracking and managing social media platforms.
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Translate clients' business goals and marketing objectives into successful search engine optimization strategies. Collaborate with social, SEM, and offline marketing teams to implement SEO tactics designed to meet client's marketing goals.
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Reingold is hiring a Search Engine Optimization (SEO) specialist to join our fast-paced digital marketing team. Collaborate with teammates executing digital marketing strategies, helping ensure integration points between SEO, social media, email marketing, and digital advertising.
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Communicate effectively with external vendors and colleagues at all levels of the organization to direct or support web/digital enhancement that Marketing and Communications deliverables follow RBFCU corporate brand guidelines and maintain brand voice and message across all a working knowledge of the latest developments in digital marketing, Google Analytics, search engine optimization and other forms of digital other duties as assigned.
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Data-Driven Insights and ReportingUtilize analytics and SEO tools to measure performance, identify trends, and make data-driven decisions to optimize digital marketing efforts. 5 to 7 years of experience in digital marketing, with a strong focus on SEO strategy and web content management.
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