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Paid Search Campaign Management: Oversee the execution of paid search campaigns across various platforms such as Google Ads and Microsoft Advertising, ensuring optimal performance in terms of traffic, conversions, and ROI.
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Knowledge of website/eCommerce usability, conversion optimization, analytics, email marketing, paid media, and search engine optimization. As the Digital Project Manager, you are responsible for the day-to-day management and operation of various digital marketing projects, including product launches, digital assets creation and advertising campaigns.
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In this role, you'll be responsible for implementing and optimizing Online Advertising and Search Engine Optimization (SEO) to drive return on investment and growth. Knowledge of online advertising platforms, such as Google, Microsoft and Facebook Ads, and experience with campaign management and optimization.
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This role requires a deep understanding of search engine optimization (SEO) best practices and proficiency in managing Paid AdWords campaigns to maximize our online presence and achieve marketing goals.
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Partner with digital agencies to provide support and analysis for all digital marketing initiatives, including paid search, paid social, email, SEO and display advertising campaigns.
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Campaign Management: Execute and manage paid search campaigns across platforms such as Google Ads, Bing Ads, and other relevant advertising networks. Landing Page Optimization: Collaborate with the creative and web development teams to optimize landing pages for paid search campaigns.
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As a part of our Global Operations team is the Advertising team, which is a client centric team supporting a fully managed solution that streamlines feed optimization, product listing, and data synchronization for hundreds of paid search, social media, and affiliate channels.
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Oversee requirements, tasks, and resources associated with paid social strategy and execution: includes account structure, bid management, targeting, budget management, landing page optimization, analytics and tracking, ROI and retention recommendations.
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Coordinate and execute quarterly advertising campaigns using Google Analytics, Ads and WordPress with preferred vendors in support of Bellevue College (BC) application/registration goals, including display, paid search and social media advertising, search optimization, and other channel tactics.
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Paid Search Engine Marketing. Works closely with the Digital Director, their agency and local clients to deliver the full view of the client relationship and management of all post-sale tasks, needs and opportunities including but not limited to kick off calls, campaign optimization, setup and management, reporting, client communication, graphic design and creative oversight.
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Manage and oversee day-to-day advertising campaigns for clients including programmatic, content partnerships, paid search (Google, Bing) YouTube, and social ads (Meta, TikTok, etc.
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Solid understanding of paid search advertising , including keyword research, bid management, and ad copy optimization. Optimize paid search campaigns to ensure maximum ROI and visibility across search engine platforms.
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Our SEM Strategist will partner with Account Leads, Technical Teams, Director of Campaign Operations, and other internal stakeholders to develop and deliver innovative paid search strategies and optimization that drive performance for our clients.
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Leverage advanced knowledge of paid search, social advertising, OTT/CTV, video advertising, search engine optimization, programmatic display, and retargeting to develop media plans and grow recurring media revenue.
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Manage data ETL to analyze the state of our clients' businesses across a variety of systems, channels and data sources (paid search, display media, website, social media, advertising campaigns, offline media, brand sales and brand equity.
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