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Urban Outfitters Manager of Digital Marketing, Search
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Full-time
- The ideal candidate will have a strong background in digital marketing, with expertise in optimizing search engine performance and leveraging programmatic media strategies.
- Paid Search Campaign Management: Oversee the execution of paid search campaigns across various platforms such as Google Ads and Microsoft Advertising, ensuring optimal performance in terms of traffic, conversions, and ROI.
- Organic Search Optimization: Lead efforts to improve organic search visibility through SEO best practices, including keyword research, on-page optimization, and content strategy development.
- Budget Management: Responsible for managing the digital marketing budget allocated for search initiatives, ensuring efficient allocation of resources to maximize ROI.
- Stay Updated with Industry Trends: Keep abreast of industry trends, emerging technologies, and best practices in digital marketing, search engine optimization, and programmatic media buying to drive innovation and maintain competitive advantage.
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