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Assist in the operations of our paid search and SEO work streams, in tandem with your paid search strategist counterpart to create a well-rounded digital skillset. Experience with other digital marketing channels like paid search, SEO, or even CRM.
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The Person We're Looking for Will Have:You're driven by results as one of the following: Paid Social Specialist, Social Media Ads Specialist, Performance Marketing Specialist, SEM Specialist, SEO/PPC Specialist, Digital Marketing Specialist, or similar role, and you have a track record of crafting successful paid social campaigns and boosting organic traffic through SEO strategies.
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SQL, Tableau, Marketing, Marketing Analytics, Media, Media Mix, MMM, Media Mix Marketing, Dashboarding, Web, Web Analytics, Google Analytics, Adobe Analytics, Trend Analysis, Analytics, Insights, Statistics, Fintech, Insurance, CPG, Digital, B2C, Google Cloud.
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Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences.
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The Digital Marketing Manager will be responsible for implementing and managing social media marketing campaigns, creating and executing digital marketing strategies, analyzing web analytics to drive marketing insights, and communicating marketing updates and reports to stakeholders.
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Comprehensive hands on experience of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, Search, various buying methodologies (CPM, CPC, CPA), etc.
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Delivering credible thought leadership on Digital Activation’s role in the Marketing ecosystem, providing a multi-year vision of the program and lead proactive insights on channel opportunities through both short-term and long-term business lenses.
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DEPT is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more.
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7+ years of demonstrated experience in Omnichannel marketing and analytics space, inclusive of digital display, online video, premium OLV, CTV, paid search, social media, and website marketing; and familiarity withdigital targeting, activation, trafficking, and measurement.
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Collaborating to define best practice frameworks, research methodologies and documentation surrounding research activitiesQualifications - What you will bring to the tableBachelor’s or Master’s in HCI, Information Systems, Computer Science, Cognitive Science, Machine Learning, or similar field of study10+ years of experience in digital product end-to-end research mixed methodology (both qualitative and quantitative, primary and secondary) and driving product/design decisions.
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Experience working with data: media analysis, media mix models, multi-touch attribution models, digital attribution, consumer research, and shopper insights. Investment and activation experience with performance-based digital media, Paid Search, and Retail Media.
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Contribute to integrated marketing strategy by analyzing and reporting on performance of digital marketing channels including website, blog, email / lead nurturing, social media, organic search, podcast, and paid search.
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In partnership with the Director of Marketing and Communications, TSF's technical subject matter experts, external partners, and communication advisors, support the consolidation and operationalization of relevant audience insights (including research studies we've curated; and SEO keyword research) to inform our content strategy/approach, search optimization, key messaging, and content deliverables.
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Builds & maintains collaborative working relationships with all specialist teams (e.g. AV, Digital, Carat EMEA Programmatic, Search, Social, OOH). Support Client Account Manager in translating audience media consumption insights into holistic media mix recommendations that deliver on Microsoft’s business objectives & reflect a local UK nuance.
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This may include, but not be limited to business and digital strategy and new product/business launches, strategic assessments, implementation planning, and opportunities for analytics insights.
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