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Keywords:Montvale NJ Jobs, SEO Specialist, Search Engine Optimization, SEO Best Practices, PPC Campaigns, WordPress, Excel, Google Webmaster, Google Analytics, Video Optimization, Social Media Optimization, Web Analytics, HTML, Google AdWords, Paid Advertising, Remote, Work From Home, New Jersey Recruiters, Information Technology Jobs, IT Jobs, New Jersey Recruiting.
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Experience using SEO tools (e.g., SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Data Studio reporting from Google, A/B testing software, and/or chatbot plugins.
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We are looking for an entrepreneurial, results-driven Senior Digital Marketing Strategist with proven experience developing and executing comprehensive digital strategies, including: paid search (SEM/PPC), programmatic display/video, paid social, e-mail marketing and/or SEO campaigns, along with cross-functional experience in social media management, marketing and/or branding.
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Deeply familiar with Google's quality rater guidelines, Google Search Central blog and SEO starter guides, Web.dev documentation, and the like. Familiar with several SEO suites and tools including: Ahrefs, SEMRush, SEO Clarity, Botify, Google Search Console, and Screaming Frog.
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Experience with the following tools: Hubspot, Ahrefs, Asana, Google Analytics, Google Search Console, FullStory, Confluence, Google Workspace (Docs, Slides, Sheets) Manage all day-to-day content operations, including but not limited to maintaining content calendars, external SEO coordination, and sourcing & managing freelancers.
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Experience with Google and Bing's services, including Analytics (GA4) and Webmaster Tools, Looker Studio, Google Search Console, and Google's Keyword Tool. Monitor daily performance metrics with SEO tools like Google Analytics to understand SEO strategy performance.
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Reporting to our Director of Marketing, this person will elevate our thought leadership presence, scale our SEO performance, improve our email click rates, and empower cross-team stakeholders with high-quality content that is equal parts creative and strategic.
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Proficient in rapidly mastering new platforms such as Kentico, Duda, Agency Analytics, WebCEO, Google Analytics, Google Search Console, Google Business Profile, Google Lighthouse, Web Vitals, Bing Webmaster Tools, Schema, Yext, Google Ads, Facebook Ads. We are ever-evolving and adding new tools and technologies as we grow.
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Familiarity with SEO tools, including Google Adwords and Keyword Planner, Google Analytics, Google Webmaster Tools, Google Search Console, Semrush, and Buzzsumo.
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Practical Knowledge and experience with digital marketing, including SEO, Content Marketing, Social Media Marketing, E-mail Marketing, PPC Marketing, and Customer Value Journey is vital. Familiarity with software including Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe Lightroom, Adobe InDesign, Adobe After Effects, Adobe XD, Sketch, and Principle.
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Experience in marketing campaigns, project management, and public/media/influencer relations, incorporating the preferences and desires of our target audience seeking financial solutions. Understanding in graphic design, website design, illustration, UX, videography, and photography, enabling the creation of captivating content tailored to our target markets seeking financial solutions.
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The Content Marketing Strategist plays a pivotal role in driving our content efforts, fostering engagement, and achieving our business objectives. Proficiency in copywriting, content creation, and copy editing for diverse target audiences with a deep understanding of the Customer Value Journey for financial goal achievement.
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Collaborate with the Content Marketing Executive, creative teams, and writers to execute the content strategy effectively, incorporating insights from the Customer Value Journey. Minimum of 5 years of experience in creating and editing digital content across various multimedia and social platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, YouTube, and other relevant channels.
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Track and measure content ROI to gauge the effectiveness of content marketing efforts, focusing on maximizing customer lifetime value and financial success. Ensure content strategy aligns with the company's business objectives and supports lead generation and customer conversion, considering the preferences and characteristics of our target markets seeking financial solutions.
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We are a nationally recognized FinTech firm, specializing in insurance, financial services, and online financial education using cutting edge communication and software technologies. Our on-demand education creates awareness of our value proposition and our one-on-one client education provides customized solutions to assist in overcoming the average Americans financial challenges.
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