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The SEO Specialist will be responsible for the creation of original strategic content for the company website, social media, digital platforms, and corporate and franchise locations. The incumbent will utilize search engine optimization knowledge to execute ON local listings strategy.
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Directing and enhancing social/digital media and Digital Marketing campaigns and content for the firm and assigned clients, including Google Ads, Search Engine Optimization (SEO), keywords/phrases research, Meta Ad campaigns and other digital campaigns, blogging with SEO, and HubSpot email and marketing automation campaigns.
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Plan, execute and optimize inbound and outbound digital marketing, which may include websites, mobile app, email, search engine optimization (SEO), search engine marketing (SEM), digital advertising, social media marketing, affiliates, and emerging digital channels.
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Expert in B2B sales processes and interactive marketing, including search engine marketing, online media, social media, e-mail marketing and account-based and channel marketing.
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Support all SAF website initiatives including web content management, email marketing and social media. SAF) on all English Language digital marketing platforms, including the website, social media channels, and electronic digital mail (EDM) campaigns.
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Digital Marketing: Oversee online marketing efforts, including website management, social media, email campaigns, search engine optimization (SEO), search engine marketing (SEM) and digital advertising.
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Our services span many facets of marketing, including: digital marketing strategy consulting; lead generation and lead nurturing campaigns; online advertising strategy and management (SEM/PPC); search engine optimization (SEO); social media strategy, management, contests and advertising; email marketing; marketing automation and CRM integrations; marketing analytics, and much more.
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Experience with creating content strategies for and managing content on enterprise channels, like enterprise CMS (e.g. Sitecore, AEM), Marketing Automation (e.g. Pardot, Eloqua, Marketo), Paid Media and Organic Social platforms (e.g. Google, LinkedIn, Instagram, YouTube.
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Conducting marketing activities such as search engine marketing (paid & organic), web design, landing page design, copywriting, email marketing, research, analysis, social media posting, graphic design, etc.
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Required Job Qualifications: Expert in B2B sales processes and interactive marketing, including search engine marketing, online media, social media, e-mail marketing and account-based and channel marketing.
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Cost per sales (CPS), Pay per click (PPC), Cost per Acquisition (CPA), Search Engine Marketing (SEM), Search Engine Optimization (SEO) using tools like Majectic, Google analytics etc.
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Reviewing, updating, and maintaining materials to support key product and/or solution selling campaigns with a focus on key assets (brochures, white papers, case studies), web-based awareness and lead-generation programs, including search engine optimization, search engine advertising, organic and paid social media posts, webpage development, and eblasts.
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Schedule and update our Ad Product Roadmap in collaboration with product owners across several digital advertising disciplines - Interactive Content Experiences, Native Advertising, High-Impact Ad Units, 3rd Party Digital Marketing Services (i.e., Social Media Marketing, Content Syndication, Local Commerce Search Engine Optimization, Video Advertising.
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Oversee all digital marketing initiatives, including social media, email marketing, content marketing, search engine optimization (SEO), paid advertising, and influencer partnerships.
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Own and manage online marketing solutions, including social media integration, search engine optimization (SEO), and other monitoring methodologies and analytics. Previous work experience as a Marketing Director or VP of Marketing, preferably in the home goods ecommerce industry.
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