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Search Engine Optimization (SEO) Manager for Direct Energy and Reliant is responsible for ensuring content development aligns with user search habits and optimizes the health of organic website performance.
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Strong understanding of SEM, social media and eCommerce Expert in utilizing SEO tools such as SEMRush, Ahrefs, Conductor, Google AdWords, screaming frog or other SEO tools Advanced experience with Google Analytics 360, Google Search Console Experience working with CMS environments such as Sitecore and WordPress Knowledge of HTML/CSS and website administration.
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Strong understanding of SEM, social media, and eCommerce Expert in utilizing SEO tools such as SEMRush, Ahrefs, Conductor, Google AdWords, Screaming frog or other SEO tools Advanced experience with Google Analytics 360, Google Search Console.
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Ability to write content for SEO. Ability to develop content for SEO or advise on content development for organic channels Experience with Brightedge, SEM Rush, SEM Ranking, Google Console Extracts insight from campaign data, identifies relevant trends and provides well-developed proactive recommendations to enhance and exceed overall client search marketing goals and objectives.
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Collaborating with internal teams across clients businesses (Paid Social, Paid Search, SEO/CRO, Planning/Strategy, Data Strategy, etc.) You’ll be part of a cross-functional team that includes activation (Paid Search and Paid Social), Ad Operations, Integrated Planning, Client Partners, and Data Strategy; all working to make sure client needs are anticipated and met.
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Analyze campaign and SEO performance like a seasoned data alchemist and detective, extracting insights to optimize strategy and maximize ROI and organic visibility. A data enthusiast, interpreting analytics to optimize campaigns and refine SEO tactics.
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Conversion Rate OptimizationIdeates and executes data-driven A/B tests for client websitesUtilizes Growthbook and Google Analytics for reportingWorks with client to implement winning strategies across client’s websiteTechnical SEOApplies common SEO tools with confidence, including Google Analytics, Google Tag Manager, Google Keyword Planner, Google Search Console, SEMrush and Growthbook to assess SEO performance.
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Deeply familiar with Google's quality rater guidelines, Google Search Central blog and SEO starter guides, Web.dev documentation, and the like. Familiar with several SEO suites and tools including: Ahrefs, SEMRush, SEO Clarity, Botify, Google Search Console, and Screaming Frog.
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Collaborate with cross-functional teams including content, social media, and paid search to ensure SEO is integrated into all digital marketing initiatives. Guiding the team to monitor and analyze paid search campaign performance data to identify areas of opportunity for optimization.
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On search marketing channels (Organic & Paid) and map customer journeys of these segments across our website and platform and use these insights from acquired knowledge to influence SEO optimizations, keyword bidding, marketing budget and drive channel optimization for performance marketing function.
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Experience using SEO tools (e.g., SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Data Studio reporting from Google, A/B testing software, and/or chatbot plugins.
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Leverage data analytics to uncover actionable insights, identify trends, and make informed recommendations to optimize marketing campaigns continually. At Thomas, we're revolutionizing the manufacturing industry with our cutting-edge omni-channel growth marketing strategies.
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Strong knowledge of media channels and concepts (i.e., Display, Paid Search, SEM, SEO, Social) Well-versed in core advanced analytics data mining and scripting tools such as Python, R, and SQL.
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Familiar with digital data platforms and tools (i.e., Adobe Analytics, Google Tag Manager, Salesforce) Collecting/cleaning/analyzing marketing data using Excel, Google Analytics, etc. Proficient in gathering, cleansing & analyzing website data in Google Analytics (i.e., GA360, GA4.
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You will also create strategies to develop and enrich content to boost brand awareness and interest in Sloan products while ensuring content supports search engine optimization (SEO) goals, brand standards and guidelines, and legal compliance requirements.
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