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Understanding and execution of paid search and social advertising, including Google, Meta (Facebook, Instagram), TikTok, etc. Experience in digital advertising, including paid search and social platforms.
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Expert ability with paid search, display, retargeting, buying, marketing automation, e-commerce, landing pages, conversion, programmatic media optimization, and delivery of exceptional performance-oriented digital campaigns.
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Develop and implement a comprehensive digital marketing strategy including account-based marketing, email marketing, lead nurturing, retargeting, display advertising, paid search, SEO, and SEM to create and advance pipeline.
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Collaborating with colleagues to improve digital channel effectiveness such as website, SEO, IPM, paid search and social media, through strong reporting, analytics, testing, and data-driven.
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Our competitive package includes a best-in-class matching 401K program, comprehensive Cigna healthcare plan, a competitive employer contribution to a health savings account, vision and dental plans, life insurance, short- and long-term disability, and personal leave, in addition to paid certifications and training.
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Experience with creating content strategies for and managing content on enterprise channels, like enterprise CMS (e.g. Sitecore, AEM), Marketing Automation (e.g. Pardot, Eloqua, Marketo), Paid Media and Organic Social platforms (e.g. Google, LinkedIn, Instagram, YouTube.
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Use audience, channel, and performance data to inform conception and creation of digital content calendars, channel strategies, and a suite of on-brand marketing content aligned to channel strategy and buyer stage, including web copy & landing pages, web articles, blogs, e-mails, advertising, case studies, social/sharables, tip sheets, infographics, multimedia scripts, as well as reports and other longer form lead gen magnets.
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Ability to work independently and provide guidance and leadership to junior team or project members, with strict adherence to QA/QC.Advanced proficiency with technical writing, office automation and accounting software, technology, math principles, MS Excel, pivot tables, formulas, data format/sort/filter, VLOOKUP, predictive models, and tools.
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Responsibilities: Prospect, qualify and secure new clients using our proprietary data and analyticsUsing your influencing and relationship-building skills, you provide world class client service, research, and market analysis to create a successful campaign for our clientsDiversifying our clients’ solutions through cross-selling a variety of marketing solutions including broadcast, digital (website design, SEO, SEM, Programmatic, Paid Search/Social, etc.
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This position will work collaboratively with the digital teams (planning, search and social, programmatic, data, and creative) to successfully deliver high-quality campaigns for arts organizations, social-justice causes, and higher education.
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Strongly preferred to have experience in analyzing paid digital marketing efforts including knowledge of digital advertising (e.g. Google AdWords, DoubleClick Campaign Manager, DoubleClick Search, etc.
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Collect and manipulate multiple sources of data to analyze the state of our clients’ businesses across multiple channels (paid search, display media, website, social media, advertising campaigns, offline media, brand sales and brand equity) ensuring accuracy of the output.
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The ideal candidate will be adept at overseeing campaigns across various channels, including search engine marketing, paid social media, email marketing, display, and retargeting. Since 2004, PMC has been a pioneer in digital media reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, The Hollywood Reporter, Billboard, Dick Clark Productions, WWD, SHE Media, Robb Report, Deadline, TVLine, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Artforum, Gold Derby, Spy.com and Luminate, the premier data and analytics company.
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Bluevine is seeking an experienced and accomplished Paid Media manager to oversee all our Paid Media investments across Search, Social, Programmatic, Display, Video, OOH, and other new digital formats to drive acquisition, retention, and cross-sell efforts.
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PPC / Paid Advertising: You have experience in Google Ads, Facebook Ads, and Google Search Console for PPC Affiliates & Partnerships: You know how to build and maintain partnership relationships.
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