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Use audience, channel, and performance data to inform conception and creation of digital content calendars, channel strategies, and a suite of on-brand marketing content aligned to channel strategy and buyer stage, including web copy & landing pages, web articles, blogs, e-mails, advertising, case studies, social/sharables, tip sheets, infographics, multimedia scripts, as well as reports and other longer form lead gen magnets.
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The Digital Marketing Specialist at Delucchi Plus is an innovator who uses data to inform the digital strategy in all aspects of digital marketing from paid advertising to earned media.
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Guiding the team to monitor and analyze paid search campaign performance data to identify areas of opportunity for optimization. You will also structure, build and lead a team of specialists to execute best-in-class data, supply and technology operations across the established programmatic, paid social and search in-house team.
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Familiarity with advertising targeting and measurement technologies, digital marketing analytics, and platforms like GCP, BQ, and Elastic/SOLR/Vector Search. The Senior Data Scientist in the Ads team at Sam's Club, a division of Walmart Inc., occupies a pivotal role in supporting and advancing Machine Learning (ML) implementations that drive innovative advertising solutions.
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Our focus is on positions in Account Management/Client Services (digital/traditional) as well as Media (digital/traditional), Search Marketing (PPC/SEO), Programmatic, Paid and Earned Social Media and Big Data/Analytics.
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Proficiency in Performance Marketing with expertise in Paid Search, Paid Social, and Programmatic advertising. Extensive knowledge of online advertising media channels, including Search, Display, Social, Contextual, Email, CTV, and OTT.Expertise in Web Analytics Platforms such as Google Analytics, Adobe Analytics, etc.
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Working across omnichannel media (Search, Display, Social, Contextual, Email, CTV and OTT) to spearhead our team of Analysts in crafting and executing data-driven, digital marketing strategies.
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Experience with creating content strategies for and managing content on enterprise channels, like enterprise CMS (e.g. Sitecore, AEM), Marketing Automation (e.g. Pardot, Eloqua, Marketo), Paid Media and Organic Social platforms (e.g. Google, LinkedIn, Instagram, YouTube.
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Familiarity with Tableau for data visualization. Independently and collaboratively assess client media programs, interpreting marketing data and analyzing impact on KPIs and ROI.Deliver insightful analyses and actionable recommendations through various mediums, including dashboards, deep dive analyses, and engaging visualizations.
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To save this search and get notified of similar positions. Associate Director, Programmatic MediaChicago, ILAssociate Director of Analytics (fully remote option available)Miami, FLAssociate Director of Analytics (fully remote option available)Austin, TXLogin.
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Associate Director of Analytics (fully remote option available)Position Overview:We are seeking an accomplished. Associate Director of Analytics (fully remote option available) Proficiency in ad trafficking/ad serving platforms like Doubleclick, Facebook, Google, etc.
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Craft and execute cross-channel media measurement and testing plans. Proven ability to drive revenue through digital marketing and traditional media channels. Proficiency in SQL, Bonus: R, or Python, along with experience in database administration.
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Collaborate with colleagues and clients to shape effective measurement strategies and techniques. At least 1 year of managerial experience, with a demonstrated ability to lead and inspire teams. Develop strategic recommendations to enhance investment and marketing strategies based on rigorous quantitative analyses.
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Collaborate with the digital agency to create and execute lead generation campaigns across multiple channels, including email, social media, paid search, and display advertising. social media advertising, and search engine marketing.
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Develop and execute comprehensive paid media strategies that align with business goals, including but not limited to search engine marketing (SEM), display advertising, paid social media, and programmatic advertising utilizing paid media platforms such as Google, Meta, YouTube and Tiktok.
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