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You demonstrate expertise in paid media buyingacross channels like search/GLSA, social, programmatic display, and OTT, and have experience purchasing leads through third-party affiliates.
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Recently ranked on the Inc. 500's Fastest-Growing Private U.S. Companies and one of Pittsburgh's Best Places to Work, Level delivers powerful and comprehensive online solutions including multi-channel digital marketing, search engine optimization, lead generation, website development, ROI reporting, and much more.
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Ability to build dashboards in data visualization platforms (PowerBI, Looker, Tableau) Media Strategy: Youllsupport the media planning process, including developing media strategies, selecting media channels, and creating media plans to effectively forecast the performance of media campaigns and ensure that campaigns are delivered on time and within budget.
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This role reports to the Media Director. The Paid Media Manager will contribute to strategic and tactical online media buying and planning for their assigned clients. Strong Data Storyteller: Your curious, analytical approach extends to leverage data to tell a performance story to clients.
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Leadership & Knowledge: Youll serve as a media expert as it relates to media strategy, optimization, and management. Everything from media planning to the ad creative is done with methodical care.
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If so, Level Agency is currently looking for a Paid Media Manager to further their career with our team. You possess a passion for paid media strategy and a deep understanding of performance marketing.
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You have high data fluency, particularly in GA4 with the ability to build dashboards in data visualization platforms. This is supported by data visualization. Strong expertise in maximizing Google Search performance and driving effective bid strategies based on capacity/demand.
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Experience in media buying automation/AI and paid media revenue attribution. Media Expertise: Youll bring a wealth of knowledge in building and managing paid media campaigns.
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Experience with creating content strategies for and managing content on enterprise channels, like enterprise CMS (e.g. Sitecore, AEM), Marketing Automation (e.g. Pardot, Eloqua, Marketo), Paid Media and Organic Social platforms (e.g. Google, LinkedIn, Instagram, YouTube.
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Social media advertising, and search engine marketing. Collaborate with the digital agency to create and execute lead generation campaigns across multiple channels, including email, social media, paid search, and display advertising.
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Proven paid media management experience, managing successful targets beyond leads (e.g. MQLs, sales) The successful candidate will own media performance while leading media analysts towards the business objectives.
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Specific platform and strategic knowledge in the following: Google Ads, Bing, Meta/Facebook/Instagram, LinkedIn, Snap, TikTok, DV360, OTT. Remote work from anywhere in the US with an internet connection.
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Specific analytics and reporting knowledge in the following: Google Analytics (UA and GA4); Google Tag Manager & tag. You thrive in a culture that is analytical, collaborative, and creative in problem-solving.
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A passion for keeping up to date on industry trends and best practices, with the ability to share insights with both internal and external stakeholders to drive continuous improvement. At Level, we use the scientific method to drive effective performance marketing campaigns for our clients.
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Use audience, channel, and performance data to inform conception and creation of digital content calendars, channel strategies, and a suite of on-brand marketing content aligned to channel strategy and buyer stage, including web copy & landing pages, web articles, blogs, e-mails, advertising, case studies, social/sharables, tip sheets, infographics, multimedia scripts, as well as reports and other longer form lead gen magnets.
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