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Dive deep into analytics data to uncover insights that form the bedrock of your campaign strategies, allowing you to finely tune your approach for maximum impact. Your keen analytical skills allow you to unearth actionable insights from complex datasets, fueling your campaign strategies with precision.
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Creating an exemplary site experience for your department - You'll drive the holistic site strategy for a specific department within Strategic Business Unit (SBU), using customer insights to tell a cohesive story and create a seamless customer experience, overseeing visual site merchandising and content strategy, site functionality including navigation, hierarchy, search and browse, etc., new product on-boarding, and more.
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The Senior Manager of Site Merchandising for eCommerce Site Merchandising- (Sports & Outdoors ) is a critical leader in shaping the customer site experience for a department within our Strategic Business Units (SBUs), overseeing everything from visual merchandising to content strategy to functionality and department-level campaign planning and execution.
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Monitor and optimize Amazon search and DSP campaign performance using historic data and insights to maximize ROI, grow brand awareness, and drive sustainable growth. Work with Amazon advertising to analyze campaign data, audit/optimize search & DSP, build and test new ad types, and provide actionable insights & recommendations to key stakeholders.
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Experience with deriving actionable insights across multiple media channels such as TV, Streaming, OOH, Radio, Podcasts, Digital Display, Online Video, Search, Social and Programmatic. To this end, OMD is looking for an exceptional Business Analytics and Insights Director to drive transformation and focus on extracting growth for our clients through the use of data-driven marketing.
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Utilizing data-driven insights, competitor strategies, and AI to optimize marketing and omni-channel strategies as well as enhance generative search, marketing campaign content and campaign analytics.
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Knowledge in the Google Marketing Platform and Analytics suite (Google Analytics, Campaign Manager, Google Ads, Search Ads 360) and data visualization tools (Tableau / Google Data Studio / Power BI.
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Responsible for working with our eCommerce team and agency partners to define and execute the online paid search strategy, campaign optimization and reporting results for Amazon, Petco onsite and last mile delivery partners.
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The Campaign Insights team partners with both internal and external stakeholders and data providers, leveraging analytics and measurement to enable optimization of media spending. Manager, Campaign Insights.
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This individual will collaborate closely with a multitude of teams across Citi to develop integrated campaign strategies, including creative, ad tech, product, analytics & insights, acquisitions, sponsorships, martech and program management, among others.
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Manage and extract insights from tools such as SEO (SEMRush, Ahrefs), paid search, social media platforms, and Google Analytics to craft and implement strategies. Our client is dedicated to serving and employing those who uphold American freedoms and is looking for a Demand Generation Campaign Manager to join their growing team.
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Drive continuous improvement by tracking and analyzing campaign results to optimize performance, identify trends and insights, and make recommendations to improve ROI. Conduct market research and stay up to date on industry trends, and best practice to inform content and messaging strategies and identifying opportunities to innovate and improve our digital marketing technologies, tactics and methods to drive brand awareness, expand reach and engagement to demand gen efforts.
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Monitor and analyze campaign performance metrics, providing regular reports and actionable insights to optimize strategies, budgets, and tactics. This role leads Paid Media Planning & Buying for our US Personal Bank (Credit Cards and Retail Bank), US Wealth and Enterprise Brand programs, and oversees key media channels such as video, paid search, affiliate marketing, social, display and out-of-home.
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Analyze paid search and social campaign performance against client KPI's and report on trends and insights to key stakeholders. Ensure all paid search and social campaign billings are up to date and all finance queries are followed up in a timely manner.
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The ideal candidate will have 2-3 years professional experience with End-to-End Digital Media Campaign Management, Digital Media Planning, and professional experience managing a media mix of more than one platform and channels, especially in paid channels such as Display, Mobile, Social, Search, and Programmatic.
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