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Under the direction of the Demand Generation Marketing Manager, the Digital Marketing Specialist will help drive results through flawless campaign execution, marketing channel management and sales enablement support.
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They should be skilled in lead generation, demand generation, content strategy and development, events, and retention marketing. Essential Functions: Develop, lead, and implement the marketing strategy for the Provider vertical within IQVIA’s Digital Enablement COE, aligned to the business strategy, and with an emphasis on thought leadership, industry events and activities, marketing campaigns, product marketing, and sales support and enablement.
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Collaborate with the sales team to create sales enablement materials and support the sales process. Collaborate with the campaign and demand generation teams to develop aligned and compelling marketing collateral, including product messaging, datasheets, eBooks, website copy, etc.
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Create the cross-functional GTM strategy and process for each supported line of business, including coordination and ownership of internal education, sales enablement, demand generation, and project management of associated activities.
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2+ years of experience in the healthcare and life sciences industries with exposure to lead generation, demand generation, prospecting, sales, market development, or strategy in diagnostics, healthcare services, biopharma, and medical devices.
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Act as a strategic advisor to various marketing teams (Demand Generation, Communications/PR, Content Marketing, Analyst Relations) to ensure alignment and maximize business impact. You'll then translate that knowledge into compelling narratives and sales enablement tools, empowering our team to champion our data solutions.
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Email strategy and execution work collaboratively to build nurture campaigns and templates for sales enablement. Lead and demand generation bring in verifiable new leads. If that person is you, then you can expect to jump in with our existing digital team and play a key role in both content creation and execution on strategy for our paid and organic search efforts, ABM programs, email marketing, and web marketing for our services and technologies that help companies reach and succeed in global markets.
$50,000 - $60,000 a yearFull-timeExpandApply NowActive JobUpdated Yesterday - UpvoteDownvoteShare Job
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The role will focus on growing the pipeline of Accenture's Workday business through demand generation, origination and co-selling opportunities with Workday, and enablement of Accenture's strategy to the field and account teams.
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Sales enablement: communicate the value proposition of the products in your segment to the Sales team and develop sales tools that support the selling process of your products.
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Evolve and drive various demand generation campaigns and sales excellence initiatives, proposing improvements to the business to increase effectiveness and sales productivity.
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Support the launch of new products including coordinating the launch plan and helping to define product positioning, compelling messages, packaging, pricing, and product naming while advising on and monitoring demand generation, operational readiness, sales enablement, and metrics.
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Ability to work as a team player, and collaborate with the sales enablement eco-system (presales, solutions and architecture, demand generation, solution delivery, marketing, finance and legal.
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Minimum of 10 years of experience in B2B demand generation working collaboratively with business development leaders, marketing, sales enablement, and partner marketing. Sales & BDR:Prescribe expected activities around pipeline generation in accordance with the quarterly pipeline generation calendar that they build and maintainWork in coordination with the Enablement and PMM teams to ensure team is enabled and has collateral required to support outbound sales campaigns.
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Experience with CRM and sales enablement tools, preferably Salesforce and Salesloft. We offer our customers radically improved demand forecasting and supply chain optimization, which then can be leveraged into exponential benefits - optimizing store space, allocation, workforce, pricing and promotion strategies, all within our unified platform.
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Reporting to the VP of Software Sales, you will lead the demand generation, sales development, and inside sales teams with a focus on generating and converting leads to drive revenue growth.
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