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Lead the development of strategic go-to-market and technical sales product marketing approaches for company’s genomics, DNA sequencing and molecular biology products and services.
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Craft compelling go-to-market selling story and commercialization strategy for each new product/product lineAssist in creating sales team rollout presentationsCoordinate recipe development, photos, etc.
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Collaborate closely with the Product, Marketing, Sales, and Customer Success teams to shape go-to-market plans, including market research, product positioning, consumer research, sizing up the opportunity, messaging, pricing, and channel strategy.
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Research and understand market, product, and competitive dynamics and socialize findings and recommendations with Sales, Product Management, and MarketingSupport content development initiatives including guidance on our content strategy and writing of assets such as blog, video, web demo, web content and social posts.
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You have 1 to 3+ years successful market research and product marketing management experience within B2B enterprise software companies and are known for your exemplary market research and data analysis skills.
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We're seeking a dynamic Product Marketing Manager to drive growth and brand recognition for our Private Assets at MSCI. Collaborating closely with Sales, Research, and Product teams, you'll develop and execute marketing strategies tailored to client needs and market trends.
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Collaborate closely with product designer and engineers to discover effective solutions and work together to deliver those solutions to market. Reporting to the Director of Product Management, the ideal candidate is a highly motivated individual contributor, who will have hands-on experience at a fast-paced, successful startup, working with sales, partners, designers, and engineers to discover and deliver solutions that are both valuable and viable.
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This includes but is not limited to: creating and contributing to annual business plans, forecasting sales, new product launches, product lifecycle management, market development research, internal and external promotional activity, creating new collateral material and sales training resources, customer relationship management, competitive analysis, technical support, supporting clinical study activity, and so on.
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Knowledge of market research, marketing strategy, and new product development. Gather information from Sales, Product Development, Operations, and market data to assist in the creation of new business proposals to gain profitable new business and retain current business at acceptable margins.
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Product or Services Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability.
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Support upstream marketing activities, including new product development, portfolio planning, product management, branding, and commercialization across all global regions.
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Support development of the global product strategy, in collaboration with regional, channel, and global marketing leaders. Execute primary and secondary research to drive portfolio/product decisions and identify market opportunities for preferred product offerings in targeted segments and channels.
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Marketing assesses customer needs, market conditions and competition to inform business strategy. The Global Portfolio Manager will support the development and execution of critical projects and commercialization strategies across several business units.
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Utilize market trends, customer and clinical needs, and competitive positioning to develop recommendations on product line rationalization, harmonization, and retirement.
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We are seeking a team member who is motivated to learn, able to adapt to new ways of thinking, believes in customer- and patient-centric marketing, and capable of delivering on business commitments in a fast-paced and dynamic work environment.
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sales and marketing market research development jobs Title: product manager
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