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ResponsibilitiesInform and support the development and execution of strategic marketing plans to drive awareness, adoption, and revenue growth for Price Optimization solutions. Interpret marketing campaign performance and ROI, leveraging data and analytics to inform how product marketing can optimize marketing tactics to drive continuous improvement.
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Conduct keyword research, ad copywriting, and landing page optimization to improve campaign performance and ROI. Strong analytical skills and the ability to interpret data to drive campaign optimization and decision-making.
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Our proprietary lead generation solutions for multifamily, including Dyverse's website platform and Kyzen Analytics, enables clients to effectively track, benchmark and improve leasing performance by aggregating all critical data, connecting all the dots and providing a much more accurate understanding of ROI and marketing results.
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Monitor ad performance metrics, analyze data, and make data-driven optimizations to maximize ROI and campaign effectiveness. Manage all aspects of social media ad campaigns, including campaign setup, targeting, optimization, monitoring, and reporting.
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Channel Expertise: Oversee all aspects of digital marketing, including paid Google PPC, Paid Social Media, Earned Media, SEO, Conversion Rate Optimization, ad and landing page optimization, CRM marketing, and email automation.
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Advise our Customer Development team on best practices for media strategy development, plan building, optimization and measurement. The ideal candidate is a versatile media expert who can leverage his/her deep knowledge of and strong relationships within the assigned retailers' omnichannel media ecosystem to design world-class shopper media strategies that drive conversion and ROI for our clients.
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The Lending Systems Analyst will improve the ROI of the lending technology platforms and data strategy initiatives through automating/optimization of lending processes, facilitating documentation of key processes, organization of existing programs, and the creation of new programs.
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Create reporting vision and continually direct the optimization of campaigns & demand generation efforts; partner with marketing business analyst to forecast the impact of global campaigns and channel on marketing pipeline.
Full-timeRemoteExpandApply NowActive JobUpdated 3 days ago - UpvoteDownvoteShare Job
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Lead campaign tracking, user-tracking, web audience development for campaign optimization and targeted marketingOversee daily SEM/PPC campaigns (Google, Facebook, Bing, etc)Analyze the effectiveness of digital tactics such as: paid search, email marketing, and customer experience testing with CTR, CPA, ROI, conversion analysis reports.
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Requirements: 3-5+ years of marketing experience Bachelor’s Degree; Marketing preferred Experience with marketing automation & CRM platforms a plus (preferably with Marketo and Salesforce) Experience in executing integrated, ROI-driven marketing and lead generation programs a plus.
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Act as an account director, guiding clients through the implementation and optimization of our Brand Advocate solution to maximize ROI and drive business growth. Monitor campaign performance metrics and KPIs, proactively identifying areas for improvement and optimization.
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Collaborate with cross-functional teams to optimize marketing strategies and drive ROI on media investments. Conduct thorough analysis to understand customer behavior and identify opportunities for growth and optimization.
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Manage Paid Media Campaigns: Oversee the planning, execution, and optimization of paid media campaigns across channels such as paid search, display advertising, social media, and affiliate marketing to drive traffic and revenue.
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The ideal candidate will have both a collaborative mentality and a data-driven mindset that can drive positive ROI through various media channels spanning display, video, OTT and digital audio.
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Oversee the planning, execution, and optimization of direct mail, email, and SMS campaigns to drive customer acquisition, retention, and loyalty. Monitor campaign performance metrics and implement continuous improvement measures to enhance effectiveness and ROI.
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