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Familiarity with software including Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe Lightroom, Adobe InDesign, Adobe After Effects, Adobe XD, Sketch, and Principle. Familiarity with software including Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe Lightroom, Adobe InDesign, Adobe After Effects, Adobe XD, Sketch, and Principle.
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Being proficient in other programs from the Adobe Creative Suites such as Adobe Premiere Pro/Final Cut Pro, After Effects and InDesign) is an added advantage. Being proficient in other programs from the Adobe Creative Suites such as Adobe Premiere Pro/Final Cut Pro, After Effects and InDesign) is an added advantage.
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Demonstrated proficiency in professional graphics and design software to include, but not limited to: Adobe Creative Suite (InDesign, Photoshop, Illustrator, After Effects, Premiere, and Flash), Apple Final Cut Pro X, and Apple Mac hardware platforms, Map Publisher, Microsoft 365, and any other interactive graphics enablers, languages, or tools specified.
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Experience in marketing campaigns, project management, and public/media/influencer relations, incorporating the preferences and desires of our target audience seeking financial solutions. Practical Knowledge and experience with digital marketing, including SEO, Content Marketing, Social Media Marketing, E-mail Marketing, PPC Marketing, and Customer Value Journey is vital.
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Understanding in graphic design, website design, illustration, UX, videography, and photography, enabling the creation of captivating content tailored to our target markets seeking financial solutions.
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Proficient in using a variety of programs within the Adobe Creative Suite (i.e., Photoshop, After Effects, Lightroom, Illustrator, Premiere Pro, InDesign). Proficient in using a variety of programs within the Adobe Creative Suite (i.e., Photoshop, After Effects, Lightroom, Illustrator, Premiere Pro, InDesign.
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Knowledge of Adobe Creative Suite with enhanced skills in Illustrator, Photoshop, InDesign, Premiere, Acrobat, After Effects, Lightroom, Adobe Media Encoder, Adobe XD, and Blender for 2D and 3D.
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Familiarity with SEO tools, including Google Adwords and Keyword Planner, Google Analytics, Google Webmaster Tools, Google Search Console, Semrush, and Buzzsumo. The Content Marketing Strategist plays a pivotal role in driving our content efforts, fostering engagement, and achieving our business objectives.
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Proficiency in copywriting, content creation, and copy editing for diverse target audiences with a deep understanding of the Customer Value Journey for financial goal achievement. Collaborate with the Content Marketing Executive, creative teams, and writers to execute the content strategy effectively, incorporating insights from the Customer Value Journey.
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Minimum of 5 years of experience in creating and editing digital content across various multimedia and social platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, YouTube, and other relevant channels.
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Proficiency with design and rendering software: Rhino/Enscape/Vray (Additional software knowledge including Rhino SubD, Blender, Maya, and 3ds Max, Revit, Adobe After Effects and Premiere Pro are a plus.
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Track and measure content ROI to gauge the effectiveness of content marketing efforts, focusing on maximizing customer lifetime value and financial success. Ensure content strategy aligns with the company's business objectives and supports lead generation and customer conversion, considering the preferences and characteristics of our target markets seeking financial solutions.
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We are a nationally recognized FinTech firm, specializing in insurance, financial services, and online financial education using cutting edge communication and software technologies. Our on-demand education creates awareness of our value proposition and our one-on-one client education provides customized solutions to assist in overcoming the average Americans financial challenges.
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If you are passionate about content strategy and have the skills and experience to excel in this role, we invite you to join our dedicated team. Analyze topic trends and consumer thoughts to inform content strategy development, considering the various stages of the Customer Value Journey for financial goal achievement.
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Understanding of Agile and Scrum project management processes including associated software of Jira, Clickup or similar solutions. Diploma or Bachelors degree in journalism, communications, or a related field is preferred.
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