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The Brands Associate takes pride in the Brand, is passionate about product and delivering a positive shopping experience in a service focused, well-maintained and friendly environment. Passion for and knowledge of the Brand and product category.
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Is achieved through partnerships with professional football and soccer teams as well as PGA and LPGA Tour professional golfers. These relationships that further reinforce and promote our brand are headlined by Empower Field at Mile High — our exclusive naming rights to the place the Denver Broncos call home.
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Be in tune with the product and performance heartbeat of the PGA Tour, LPGA Tour, KFT, Men’s & Women’s college games, PGA of America Professionals and top ranked global amateurs.
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The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike®for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel. This position will play a lead role in the development and implementation of brand strategy and execution of all marketing and communications initiatives related to the Perry Ellis and Original Penguin brands, with a secondary responsibility of the strategy, development and execution of both brands' social media channels.
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The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® and Jag® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel.
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Ensure appropriate brand positioning and messaging through all communication channels to relevant groups including member, prospect, PGA TOUR/TPC affiliates; developer, owner, HOA partners; and internal departments.
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Adhere to PGA TOUR brand standards, strategic initiatives and established voice across platforms. This role works closely with members of the Digital Content team and the Korn Ferry Tour team to deliver the best content to fans about the players and storylines on the path to the PGA TOUR. This position would be responsible for conceptualizing, creating and distributing compelling content to drive engagement and conversation around Korn Ferry Tour websites and social media platforms.
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Activate brand in the community by cultivating positive relations with key members of the community including area chambers and business networking groups; key business leaders, TPC and PGA TOUR business affiliates; newly enrolled members; local media; and developer/owner and Home Owner Association managers.
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