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A Paid Search (PPC) Specialist is responsible for strategizing and executing on our Google Ads and Bing Ads accounts. Create, monitor, and optimize paid text and video search campaigns within Google, and Bing.
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Extensive experience in planning, executing, and optimizing paid search (Google and Bing), paid social (Meta, TikTok, etc.) Develop and execute comprehensive paid search, paid social, and programmatic display ad campaigns aligned with organizational goals and marketing objectives.
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The Digital Paid Media Manager must be a team player, proactive communicator, outgoing, invested in the agency team/culture, and an expert in Meta/LinkedIn/Google/Microsoft/Amazon/Pinterest Ads, Apple Search, and fully proficient with Google Campaign Manager tags and tracking setup in Google Tag Manager.
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Collect and manipulate multiple sources of data to analyze the state of our clients’ businesses across multiple channels (paid search, display media, website, social media, advertising campaigns, offline media, brand sales and brand equity) ensuring accuracy of the output.
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Manage Paid Search / PPC (Google Ads, Bing Ads), Paid Social, Advertising and Campaign Analysis and Reporting. - Demonstrated mastery of Google Ads, Meta Business Manager, Bing Ads, Paid Social, Google Analytics and Looker/Data Studio or other data visualization tools.
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Engage and influence cross functional teams on large omnichannel programs (media planning, ad ops, paid search, paid social, analytics, data science, engineering) through mature and thoughtful leadership, providing the Programmatic POV within a larger complex scope of simultaneous workstreams.
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Develop and execute innovative and results-oriented multi-channel marketing campaigns and initiatives across all relevant channels and partners (including but not limited to, Display, Remarketing, Paid Social, Native, OTT, Paid Search.
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This analytical leader will leverage multiple digital channels including paid search (e.g. Google, Bing), programmatic display, social media (eg Meta, TikTok, Pinterest) to drive full funnel campaigns at scale.
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Job Description Reporting to the VP, of Specialty Digital Marketing, the Paid Media Manager executes digital and traditional paid marketing strategies for Westgate Resorts primarily on paid search channels (Google/BING) and paid social media channels (Facebook/Instagram/META), as well as supports the marketing strategies of all departments and venues.
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Three or more years of industry experience with relevant certifications/training courses (e.g. CPA, CFA, SHRM, HRIC, Six Sigma, Google Paid Search, Hootsuite, Google Analytics, Microsoft Office Suite, Burke Institute, etc.
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2-3 years of experience in Paid Search (PPC/ SEM), preferably within a digital agency or have experience managing multiple brands simultaneously. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development.
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The Director of Media for SalonCentric will lead the strategy development, activation and launch of all media channels including paid social, programmatic, trade partners, and search (SEO/SEM), etc.
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Keywords:Montvale NJ Jobs, SEO Manager, Search Engine Optimization, SEO Best Practices, PPC Campaigns, WordPress, Excel, Google Webmaster, Google Analytics, Video Optimization, Social Media Optimization, Web Analytics, HTML, Google AdWords, Paid Advertising, Remote, Work From Home, New Jersey Recruiters, Information Technology Jobs, IT Jobs, New Jersey Recruiting.
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Expertise in paid search and paid social self-service platforms (Google Ads, Microsoft Ads, Meta Ads, etc.) 2-3 years’ experience related to digital marketing, including paid search and paid social.
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Experience managing campaigns with Google AdWords and paid social channels on Facebook, Instagram, and LinkedIn. Familiar with using Google Analytics to evaluate audience engagement with content.
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