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Paid Media Manager
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Full-time
- Job Description Reporting to the VP, of Specialty Digital Marketing, the Paid Media Manager executes digital and traditional paid marketing strategies for Westgate Resorts primarily on paid search channels (Google/BING) and paid social media channels (Facebook/Instagram/META), as well as supports the marketing strategies of all departments and venues.
- Works closely with graphic artists, writers, and web developers in the design and usability of all paid social creative assets, including ad units for display, video, discovery, and emerging ad units in Google, Facebook, Instagram, TikTok, and other media outlets.
- Functions as the main account management contact with Google, Facebook, Instagram, TikTok (and others) (for direct advertising products) Attends online conferences and seminars.
- Complete and thorough understanding of Google Ads (Search, Display, Discovery, Performance Max, etc.)
- Facebook Ads, Instagram Ads, TikTok Ads, Reddit Advertising, LinkedIn Advertising, YouTube video advertising, and other B2C / B2B Paid Social Media platforms, including audience development, account setup, ad creation, content network, customer match types, impression share, exclusion lists, conversion rates, goal set up, extensions setup, competitor insights, etc.
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