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Utilize bid management tools as well as Google, Bing, and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns. The Analyst, Paid Search is responsible for monitoring and maintaining media campaign development and activation on search channels.
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Deep understanding of analytics and a passion for leveraging data insights to drive action Expertise in paid search and paid social management with a broad understanding of iterative marketing and direct response ad strategies Expertise in managing campaigns through native ad-techs (Google Adwords, Meta Ads Manager) Experience reporting through native platforms (Google Analytics, Meta Ads Reporting), third-party reporting tools (Tableau, Supermetrics, etc.
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Plan, develop, and implement comprehensive paid media strategies to convert audience to directly purchase and/or to drive new leads through Facebook, Instagram, LinkedIn, YouTube, Google search, programmatic display ads, radio, billboard, print and more.
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Our core disciplines include strategic consulting, creative design, content development, experience design, shopper marketing, data science, performance marketing, PR, CRM and Analytics. Track audience delivery for all buys, data pull/reviews from Google Ads, Meta, Pinterest, Tiktok, etc.
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Experience using SEO tools (e.g., SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Data Studio reporting from Google, A/B testing software, and/or chatbot plugins.
Full-timeExpandApply NowActive JobUpdated 14 days ago - UpvoteDownvoteShare Job
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Conduct regular analysis of campaign performance using analytics & reporting tools, such as Google Analytics, Domo-BI, MIcrosoft Power BI, pivot tables and native ad-platform insights.
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Experience in Meta ads, TikTok ads, affiliate marketing (e.g. Impact Radius), display (e.g. Criteo), Google Ads, Google Analytics, and ROAS or CAC-based influencers; 5+ years of experience running and optimizing paid media campaigns (on Google, Meta, Tiktok, etc), preferably for a consumer electronics ecommerce brand or digitally native consumer start-up.
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Engage and influence cross functional teams on large omnichannel programs (media planning, ad ops, paid search, paid social, analytics, data science, engineering) through mature and thoughtful leadership, providing the Programmatic POV within a larger complex scope of simultaneous workstreams.
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Strong understanding of digital marketing channels, including paid search, social media advertising, display advertising, and affiliate marketing (e.g., Google Ads, Facebook Ads), SEO, SEM, and CRO.
ExpandApply NowActive JobUpdated 19 days ago - UpvoteDownvoteShare Job
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Familiar with digital data platforms and tools (i.e., Adobe Analytics, Google Tag Manager, Salesforce) Strong knowledge of media channels and concepts (i.e., Display, Paid Search, SEM, SEO, Social.
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Experience managing campaigns with Google AdWords and paid social channels on Facebook, Instagram, and LinkedIn. Familiar with using Google Analytics to evaluate audience engagement with content.
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Lead and collaborate with internal agency teams, including account strategy, paid media, social media, public relations, search engine optimization, and UX/UI design / development teams, to identify data-driven opportunities and extract meaningful insights.
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Manages the strategy, execution, vendor relationships, and budget for the eCommerce search engine marketing program, including both Organic Search and Paid Search acquisition channels.
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Content Creation and Accessibility: Plan and execute paid search advertising campaigns (Google Ads, Bing Ads) and social media promotions (Facebook Ads, Instagram Ads). Paid Campaign Management: Plan and execute paid search advertising campaigns (Google Ads, Bing Ads) and social media promotions (Facebook Ads, Instagram Ads.
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MyAdvice’s six-stage Pyramid of Success provides a proven step-by-step plan for how and when to implement growth-oriented marketing tactics for greatest impact, including website design and maintenance, local directories, client reviews, social media, search engine optimization (SEO) and paid advertising.
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Maybe you think you’ve finally found your dream job. Everything about it is perfect, except… the salary. Unfortunately, it just isn’t where you want it to be. So, should you give up and move on? Given all the effort you’ve already invested, it’s probably wise to try and negotiate a better salary before you do.
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Whether you’re applying for your first job or looking to move up the career ladder, personality tests aren’t usually the first thing we think about. But surprisingly, they can have a massive impact on how our future employers perceive us. In fact, a 2017 study by the Society for Human Resource Management (SHRM) has found that 32% of U.S. employers use personality tests when hiring for senior management positions, and 28% use them for middle management positions. Personality tests are also used for hourly workers and contractors, though less frequently.
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One day it's a covert statement to a mother returning to work after maternity leave. Another day it's a lingering gaze at an employee enjoying a culturally rich meal. These microaggressions (or sometimes macroaggressions) can take an employee from a confident, high-performer to one that feels insecure being themselves at work. Your employees engage with people with different ideas and feel most comfortable and valued when they can work without losing their cultural, racial, and gender identity. While most employers know this, why have workplace racism and sexism often been neglected?