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The DMC will design and sell digital advertising/marketing solutions using the latest advertising products (programmatic, OTT, Email, Social, SEM, SEO). Consult with business owners, marketing and advertising executives, directors, and managers to develop and implement an effective digital marketing strategy.
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This ideal sales support position can serve as a springboard for advancement into advertising sales! We also produce original content with our OTT offerings to the Greater Cleveland communities.
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We offer a variety of industry leading Digital and Audio advertising solutions including Programmatic Audio, Podcasting, Website Development, Display Advertising, Social Media Marketing, Boost Online Presence Solutions, Connected TV/OTT, Paid Search, Local SEO, Email Marketing, Weather Triggers, DNA Digital, Responsive Guaranteed Display, Geofencing, Direct Mail Digital Extension, Reputation Management, and much more.
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OTT and Video Advertising. 5+ years of digital sales, marketing, or advertising experience preferred; broadcasting industry exposure a plus. You will have the opportunity to use your passion for digital marketing to develop personalized, innovative, full-scope advertising solutions to meet the marketing needs of new and existing clients through the integration of digital products and services to coincide with our robust radio asset offerings.
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Understand all aspects related to Google Analytics, OTT/OLV Video Services, SEM/PPC, Targeted Display, Native Advertising, SEO, Social Media, Websites and Email Marketing. A degree in marketing, advertising preferred, or equivalent experience.
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Extensive knowledge of online advertising media channels, including Search, Display, Social, Contextual, Email, CTV, and OTT. Expertise in Web Analytics Platforms such as Google Analytics, Adobe Analytics, etc.
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TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service.
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Digital solutions include over-the-top (OTT) video, search strategies (SEO/SEM), social media marketing and more. This full array of marketing solutions may include digital platforms like over-the-top (OTT) video, search solutions (SEO/SEM), social media strategies, digital display, and e-mail targeting, as well as broadcast television.
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The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects, and convincing potential clients of the merits of television, OTT/CTV, and digital advertising.
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Collaborates with Creative Director, Strategy Team and Research Director to build effective long-term advertising campaigns. Will build marketing campaigns for clients across numerous tactics, including but not limited to; Broadcast, SEO, SEM, Display, OLV, Email, Social, OTT, and many other types of programmatic.
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Develops advertising schedules with clients and station personnel responsible for placing advertising into station media. Provides clients with information regarding rates for advertising placement in all media.
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The Digital Sales Executive will design and sell digital marketing solutions for businesses using the latest advertising products available across the KFVS digital platform and Gray Digital Media digital platforms (Programmatic, OTT, Email, Social, SEM, SEO.
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A demonstrated application and success in selling Search Engine Marketing (SEM), Search Engine Optimization (SEO), Target Display, OTT/CTV, social media, Email Marketing, Chat, Website Development, and others.
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Includes but not limited to: Podcasting, Streaming Audio, Over The Air, OTT Video, and digital performance media (SEO/SEM, Social) + Understanding of the advertising ecosystem including audio, digital, video and attribution.
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A DAY IN THE LIFE:You will be selling broadcast television and digital advertising solutions. Join us at KTVQ in Billings, Montana where Scripps is searching for a media account executive who is eager to develop connections and help power our local economy through creative and effective advertising.
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