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The Channel Marketing Manager will collaborate with several different teams across the business on various marketing campaigns to accelerate the growth of our multiple partner channels throughout North America, including Heartland Dealer, Agent Bank and Payroll, and Global Payments Wholesale.
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We interface and communicate with multiple areas of the business including Retail, Creative and Design, Growth Marketing, Category Analytics, Shopper Marketing, and many more. You will work with Integrated Communications, Insights, Retail, DTC, R&D, Growth Marketing, Design, Creative, Supply Chain, Analytics, Legal, and more.
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This position will drive strategy and execution in collaboration with cross functional leaders in the Americas and at Headquarters across the following: Omni-channel, merchandising, marketing, retail, and wholesale.
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Our AI-driven platform and team of experts are leading the transformation of influencer marketing into a scalable media channel. At Linqia, we deliver guaranteed influencer marketing results for our clients, by working with some of the world's largest brands including Danonne, AB InBev, Kimberly-Clark, Unilever, and Walmart.
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BASIC PURPOSE: The Digital Marketing Manager establishes brand and channel preference and executes data-driven strategy for Four Seasons Resort and Residences Napa Valley. Drives strategy and decisions in digital marketing alongside Director of Public Relations, Director of Revenue, and agency partners to favorably increase desired metrics in SEO (Search Engine Optimization), PPC, paid social, email marketing and display advertising to ensure messaging and creative is aligned across all platforms.
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Knowledge of digital trends, omni-channel marketing, online media, social networks. Collaborate with marketing teams to find innovative creative uses for social media platforms (e.g. Instagram Live, Reels & TV, TikTok, etc.
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Develop multi-channel global B2B social media strategy in collaboration with VP of Global Marketing and Director of Global Campaigns to support holistic demand generation campaigns and branding needs.
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Leads the development and maintenance of all professional channel marketing collateral ensuring compliance with brand standards including priority markets such as NBA, NFL, MLB, NHL and NCAA Division 1 schools, medical distributors, and certified athletic trainer organizations.
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Additionally, the programmatic planner will provide actionable campaign insights to both internal teams and key stakeholders as a part of an omni-channel marketing plan. This position is best suited for a candidate who thrives in a fast-paced, collaborative environment with a strong understanding of omni-channel marketing and a passion for continuous testing and optimization.
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Support the Brand and Innovation teams in the development of long term product and brand strategy and annual brand marketing plans including business objectives, consumer and channel strategies, and translation of strategies to the consumer through all elements of the marketing mix.
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You will partner with Sales, Channel Marketing, Product Marketing, Finance, Human Resources, and Operations to execute the HTAS Specialist strategy. Work cross-functionally with Channel & Product marketing, Operations, Finance and Brand Marketing to drive key priorities through clear and consistent communication.
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Serve as primary point of contact for internal TSC e-commerce, merchandising, marketing and operations partners to build strong working partnerships for all online and omni-channel initiatives.
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Own all aspects of day-to-day offline marketing channel management: audience targeting, creative development, media buying, optimization, and CAC measurement. Aid in new channel testing by tracking KPIs, measuring success, and helping to evaluate our current marketing mix.
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Familiarity and experience with B2B omni-channel marketing tactics (e.g. social media, digital advertising, website, email marketing, content marketing, PR, and events) Plan and execute multi-channel marketing campaigns, including digital, social media, print, and events.
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Position Overview: As GSI/MSSP Channel account manager, you will play a pivotal role in expanding our market presence through strategic System Integrator partnerships. As part of our growth strategy, we are seeking a talented and experienced Partner Channel account manager to join our team and lead named global GSI/MSSP partners.
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