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Drive the continuous development of our player and audience profiles – using data and consumer research to identify key insights, trends, and opportunities to create tailored product messaging and feed into go-to-market plans.
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As a Competitive Product Marketer, you will research, develop insights, evolve product messaging and positioning, build go-to-market programs, and create sales enablement. Your ability to distill market research into key insights will help shape marketing priorities and programs.
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You will formulate messaging and write content, develop and execute marketing launch plans, prepare thought leadership presentations for industry events, generate collateral to support campaigns and demand generation tactics, and support customer insights and market research activities.
$135,000 - $180,000 a yearFull-timeExpandApply NowActive JobUpdated Today - UpvoteDownvoteShare Job
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Market & Competitive Intelligence: Conduct market research, analyze competitor strategies, and identify emerging technologies to inform product direction and ensure competitive advantage.
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Build and manage end-to-end product marketing strategies, including research to understand our audiences and differentiation, own the development of product value propositions/positioning, orchestrate with internal teams to generate awareness, product launch and go-to-market strategies, ongoing measurement and optimization.
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Conduct market research to identify and monitor customer needs, market trends, and the competitive landscape. OverviewIDC is a dynamic and innovative research, data, and events company at the forefront of guiding the global technology market ecosystem.
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This team currently leads development of Go To Market plans, guides testing strategy holistically across specific verticals through strong partnership with Growth Marketing, develops program strategy and macro testing, creates optimal user flows between marketing and product, ensures member pain points are addressed in marketing, and drives integration between Product and Marketing.
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Market Intelligence & Competitive Analysis : Keep a pulse on the food industry, conducting ongoing market research and competitive analysis to inform product development and marketing strategies.
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Conduct market research to understand industry trends, competitive landscape, and customer needs. IDC is the most respected global technology market research firm. IDC has been recognized for four consecutive years (2020, 2021, 2022, 2023) by the IIAR as the Analyst Firm of the Year which is one of the highest accolades for the technology market research industry.
$165,000 - $190,000 a yearFull-timeExpandApply NowActive JobUpdated Yesterday - UpvoteDownvoteShare Job
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Conduct market research and analysis to identify customer needs, preferences, and trends. We are seeking a highly experienced and strategic Senior Director of Marketing to join our team.
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Reporting to the VP of Marketing of Analytic Partners, the Director of Product Marketing leads all aspects of Analytic Partners’ s product marketing strategy, including research, positioning, product launches and sales enablement.
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The Product Marketing Manager will be responsible for competitive and market research/analysis, help craft product messaging and positioning, oversee product launches, and develop content that helps drive the message through the organization.
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Monitors market research, competitive activity and identifies/evaluates customer needs; assess competitive advantages and recommends techniques and product enhancements to increase market penetration.
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We are looking for an experienced Director of Product Marketing to help drive our go-to-market (GTM). Drive new market launches with competitive and market research, product positioning and messaging architecture.
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Key Responsibilities This position will lead the overall brand strategy and specifically, the Health Care Provider (HCP) strategy and executional plan for the metastatic uveal market. You will work with outstanding people who together pioneer the research, development and commercialization of bi-specific TCR therapies.
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market research jobs Title: director product marketing
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