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The Sr. Product Marketing Manager, CRISPR Therapeutics for IDT's global marketing organization, is responsible for leading cross functional efforts between product management, R&D, marketing, and sales to address customer needs for IDT's product portfolio within the genomic medicine market segment and using that knowledge and experience to develop and execute marketing and product launch campaigns that drive IDT awareness and revenue.
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Lead the collaboration with IDT Product Marketing/Management, Product Development, and Project Management - as well as with Global Sales and Regional Marketing - to develop accurate marketing personas, effective customer segmentation strategies, insightful buyer journeys, and useful value propositions and key messages specific to the cell and gene therapy market segment.
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Apply and continually develop an expert level understanding of customer needs within the cell and gene therapy market segment, through direct customer contact and primary and secondary research, and convert customer and market insight into core marketing briefs and strategic marketing plans that drive successful lead generation and product launch campaigns.
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Life Science product management, business development or sales roles. Intimate understanding of business drivers in all phases of biopharma cell and gene therapy drug discovery process and production needs from pre-clinical to commercialization, including experience working and engaging with large biopharma organizations; launching and scaling new solutions offerings in an emerging market.
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The Sr. Product Marketing Manager, Archer, NGS for IDT's global marketing organization, is responsible for leading cross functional efforts between product management, R&D, marketing, and sales to address customer needs for the Archer product portfolio within the clinical research market segment and using that knowledge and experience to develop and execute marketing and product launch campaigns that drive IDT awareness and revenue.
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This position is part of the Marketing Team located in the United States of America and will be fully remote. Collaborate with and orchestrate content writers, branding and public relations, collateral design, and search engine optimization experts to ensure that campaign tactics match market segment needs.
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7+ years of experience across combination of life sciences marketing and laboratory experience in cell and gene therapy. Partner with digital marketing, marketing automation, and web development experts to ensure that marketing campaigns are executed well and in a timely fashion.
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Lead the collaboration with IDT Product Marketing/Management, Product Development, and Project Management as well as with Global Sales and Regional Marketing to develop accurate marketing personas, effective customer segmentation strategies, insightful buyer journeys, and useful value propositions and key messages specific to the clinical research market segment.
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Extensive experience with defining marketing strategy, creating marketing plans, creating marketing content and executing marketing campaigns. Plan, craft and execute impactful marketing campaigns, collateral and content.
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Apply and continually develop an expert level understanding of customer needs within the Clinical research market segment, through direct customer contact and primary and secondary research, and convert customer and market insight into core marketing briefs and strategic marketing plans that drive successful lead generation and product launch campaigns.
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Research and understand market, product, and competitive dynamics and socialize findings and recommendations with Sales, Product Management, and Marketing Support content development initiatives including guidance on our content strategy and writing of assets such as blog, video, web demo, web content and social posts.
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Utilizing your market research to define and develop positioning, value propositions, messaging, content, collateral, and sales enablement. As the Senior Product Marketing Manager for the Healthcare industry at Sage (individual contributor role), your mission is to position Sage as the leading financial management solution for the healthcare sector, focusing primarily on Sage Intacct.
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You have 1 to 3+ years successful market research and product marketing management experience within B2B enterprise software companies and are known for your exemplary market research and data analysis skills.
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This role collaborates with marketing, product management, and sales to strategize and direct the commercialization of Apex. Key responsibilities include managing marketing activities such as value proposition development, ROI analysis, go-to-market planning, market research, customer insights, competitive intelligence, and business planning.
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Drive clear alignment across stakeholder partners including Product Management, Engineering, Design, Sales, Marketing, Communications, and more. This individual will craft the messaging and positioning, conduct deep market research and competitive analysis, create sales enablement tools, develop innovative Go-To-Market programs that drive demand and sales, and support customer retention and adoption of our product.
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market research sales and marketing product management jobs Title: marketing manager
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