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ResponsibilitiesDrive product strategy and digital asset management (DAM) strategy, process improvement, and technology projects in collaboration with product owners ensuring product development aligns with brand strategy and goals.
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This person will help lead research gathering and insights development for the Brand Marketing team's sponsorship investment strategy. 5-8 years of direct experience in sponsorship marketing or brand marketing quantitative analytics.
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They will work in close collaboration with key cross functional partners primarily in the US, LATAM and APAC regions but also across EMEA region to initiate and execute Health Economic analyses, Outcomes Research/RWE studies and Market Access initiatives to maximize and protect patient access globally across the product life cycle.
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This role will assist in the continued development and implementation of the Wills Group’s Total Market Planning strategy and three Economic Value Added (EVA) methodology components: Build, Operate, and Harvest.
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In addition, this role oversees the global marketing strategy, working with cross-discipline teams and agencies to ensure a differentiated go-to-market plan that meets annual objectives and drives brand health.
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Direct exposure in health care strategy development and implementation, spanning multiple business functions and segments of the business, including product development, pricing, analytics, and competitive intelligence.
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The Brand Manager will leverage their expertise in brand strategy to develop a challenger brand communications approach to grow brand equity, champion breakthrough innovation projects across the organization, and provide impactful resources to equip the sales organization.
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Create global value dossiers, cost-effectiveness and budget impact models and market entry plans for in-country Health Technology Assessment (HTA) and pricing & reimbursement submissions, within product development timelines.
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10+ years of experience working in the financial services industry, preferably in asset management and/or wealth management, across the discretionary advisory and model delivery space, including 10+ years of experience in investment product research and development and platform distribution strategy and positioning.
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This involvement spans market research, market analytics and competitive intelligence, R&D and clinical trials, product launches, promotion, and post-market analysis.
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Keywords: agroforestry, agricultural economics, biodiversity, sustainable development, research, community development, economic development, social entrepreneurship, climate change, indigenous groups, new product development, womens empowerment.
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Support Market Development Manager with brand building, programming, and distribution activities with customers. Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.
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The VP (Digital Platforms) will be responsible for overseeing teams of software platforms and providing leadership, vision, product strategy/roadmap and technology direction for the platform engineering organization.
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Reporting to the Director, Global Consumer Insights, this person will manage the development and socialization of consumer insights to help guide business and brand strategy across our portfolio of mission driven global brands.
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The candidate must have at least 10-15 years of progressive experience preferably in a variety of international market access/HTA related areas (including market access, managed care marketing, health economics, HTA, clinical development, biostatistics, or Medical Affairs.
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