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Working alongside the marketing, product management, sales and customer success teams, you’ll be responsible for crafting the go-to-market strategy, and creating the product messaging and sales enablement materials that will help drive YCharts’ growth.
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This leader will work closely with the Artist & Promoter Relations, product, global b2b marketing and client services leaders from across Ticketmaster to bring innovative products to market, drive product adoption, and achieve commercial goals.
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As Product Marketing Director you will be responsible for driving the success of L2L products in market through a mix of market and competitor research, product messaging and storytelling, and go-to-market planning.
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Support and/or lead in the creation of marketing content such as messaging frameworks, slide presentations, product cards and 1-pagers for Tier 1 product launches and new market entry.
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7+ years of experience in enterprise software product marketing and technical marketing, with a proven track record of driving product and campaign content, product positioning and messaging, sales enablement.
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Develop the go-to-market strategy for your product including levers spanning positioning, packaging, offers, channel, marketing campaign tactics and service packaging to drive the business.
$163,000 - $246,000 a yearFull-timeExpandApply NowActive JobUpdated Today - UpvoteDownvoteShare Job
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12+ years of successful and progressive work experience in B2B marketing; most recently product marketing /market access / brand strategy / at payers or providers preferred.
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Content Strategy & Development Partner with EVERY's Creative Director to create sales and marketing content that supports EVERY's product strategy, including sales collateral, website content, case studies, and promotional materials.
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This is the perfect role for a product marketing strategist who isn’t afraid of rolling up their sleeves and driving product-market fit. Market Intelligence & Competitive Analysis : Keep a pulse on the food industry, conducting ongoing market research and competitive analysis to inform product development and marketing strategies.
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You’ll have the opportunity to make an immediate impact on our business and execute programs across the entire product-marketing landscape including customer research, content marketing strategy, positioning and messaging, customer advocacy, and serving as a product expert.
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Reporting directly to the Chief Marketing Officer, you will lead a team of talented product marketers to differentiate our product offerings through research of buyer and market insights, contributions to product priorities and strategy, development and execution of go-to-market strategy and calendar, providing product expertise for the creation of marketing content, and driving of sales enablement efforts.
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Reporting to the company's Chief Marketing Officer, this individual is a key leader on the go-to-market team with responsibility for product positioning, messaging, collateral, content marketing, sales enablement, new product launches, and market intelligence.
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Their marketing expertise will include partnering with product leadership on product commercialization and sales enablement, building insight-driven value propositions and messaging, and developing differentiated content in a B2B solutions space.
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Craft engaging product-specific marketing assets and content, including thought leadership, case studies, solution briefs, web content, presentations, data sheets, whitepapers and sales playbooks that can be utilized across the organization.
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Partner across marketing to identify the appropriate product content for product launch campaigns as well as for each audience segment and buyer journey phase. Develop and track product level KPIs that can be leveraged within marketing content.
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market content marketing jobs Title: director product marketing
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