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You should have At least 2 years being responsible for the demand generation function in at a B2B company Proficient in digital marketing, including SEO, PPC, lead scoring, nurturing programs, list management, segmentation, and targeting.
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TOPS is looking for a Demand Generation Marketing Manager to join our team! We have offices in Clearwater, FL (near Tampa), Fort Lauderdale, FL, Knoxville TN, and Mission Viejo, CA (an hour outside LA), plus a few fully remote team members across the US. We are an equal opportunity employer.
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Exposure to tactics that are common in B2B marketing (lead generation, demand generation, CRM, web analytics, landing page design, SEO) Topic expertise in most of the areas pertaining to B2B Sales including Campaign to Cash, and Sales Enablement, Sales Automation / Customer Success via relevant Sales Technologies (e.g. CRM, Salesforce, etc.
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Help build and nurture the B2B marketing expertise within BCG and help coach and grow the team. The MSP is at the forefront of [3] DigitalBCG, driving digital go-to-market transformation, and offering our clients leading-edge solutions on [4] Personalization, [5] Digital Marketing, [6] Next Generation Sales and Customer Journeys.
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Exposure to relevant technology platforms in the B2B sales space (e.g. Salesforce, Gainsight, NLP vendors, and key Salesforce ISVs) Enable client's cross-functional in-house and agency teams to accelerate marketing, sales, demand generation, and customer success outcomes.
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WHAT WE NEED BCG continues to expand its Marketing, Sales & Pricing practice and experience increasing demand, particularly in the areas of B2B Sales. Collaborate with BCG and client teams, bringing B2B Sales and complex Salesforce delivery expertise to the team.
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Experience in B2B Marketing, CRM/Sales Enablement, and/or Lead Generation. Basic knowledge of typical B2B Marketing & Sales Enablement tech stacks including, CRMs, Marketing Automation platforms, ABM platforms.
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Oversee the execution of multi-channel campaigns including digital advertising, content marketing, SEO, social media, email marketing, events, offline activations, and PR to drive lead generation and customer acquisition.
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BI, Analytic & Recommendation Technologies (e.g. , Tableau, PowerBI, CRM Analytics, Python), understanding of core B2B Sales Models and Digital Engagement Channels (e.g. Email, eCommerce, Virtual, etc.
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5+ years of B2B marketing experience with expertise in B2B brand management, demand generation, and digital campaign best practices. The Senior Marketing Lead will work hand-in-hand with our sales organization to drive marketing efforts for target Hospitality brands and Public/Private businesses (Bars, Restaurants, Offices/Lobbies, Retail) - including management of media programs (paid, owned, earned), event activations at B2B tradeshows, and sales enablement efforts.
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BCG continues to expand its Marketing, Sales & Pricing practice and experience increasing demand, particularly in the areas of B2B Sales. We are thrilled to expand our breadth and depth of expertise in this space, especially in Sales and Customer Success technology, CRM Sales Cloud & Service Cloud implementation, and familiarity with B2B Sales and Customer Success best practices.
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Contribute to teams in accelerating B2B Sales + Salesforce activation with our clients by providing expert understanding of marketing optimization from design to implementation. Relevant work experience in the B2B sales space and a track record of significant IP development.
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Stay up to date with industry trends, emerging technologies, and best practices in B2B lead generation and marketing automation. 2-5 years of experience in marketing, with a proven track record of success in B2B lead generation.
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Develop and implement comprehensive paid media strategies across various channels, including Google Ads, Meta Ads, Gartner (PPC, PPL), G2, Bing Ads, LinkedIn Ads, Reddit Ads, YouTube, and programmatic platforms, to enhance visibility, lead generation, and sales for our SaaS B2B business.
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Informa is seeking an experienced business development person with a proven track record of selling digital advertising, content marketing and lead generation solutions and exceeding revenue targets.
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