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Lead the performance marketing efforts, including but not limited to PPC advertising, SEO, SEM, and affiliate marketing, to optimize ROI and drive scalable growth. Marketing, Entertainment, Digital, Analytics, Media, Performance Marketing, Brand, Strategy, Insights, Trend Analysis, Management Advertising, Social, Display, Performance, Creative, Stakeholder, Stakeholder Management, Trend, Trends, Analyst, Manager.
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Marketing and Multi-Media Strategies Collaborate closely to develop and orchestrate an integrated marketing and communications strategy and operating plan to convey the case for support of the Annual Giving program through a combination of direct mail, email, print and electronic advertising to increase dollars and donors.
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Expertise in digital marketing (including content marketing, social media, and paid advertising) with a data-driven approach. Coordinate with the central marketing team for the creation and production of displays, standees, banners, tent cards, and other offline creatives for the event/exhibition booth.
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Campaign Planning and Execution: Develop integrated marketing campaigns across various channels, including digital, social media, email, events, and traditional advertising. Collaborate with internal teams, including creative, content, and digital marketing, to ensure cohesive and integrated marketing initiatives.
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3+ years of experience in managing strategic digital marketing, with strong focus on execution of all marketing communications, advertising, brand activities, lead generation, content design, and SEO/website activities, in software, high technology, eBusiness, or equivalent environment.
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To be positioned for success, the following skills and experience is required: 5+ years’ experience in B2B media planning, specifically integrated lead gen strategies Must have experience in direct for integrated lead generation programs, as well as paid search (LinkedIn advertising, in-platform) Strong understanding of Account Based Marketing required Experience in global media highly desired #LI-SB1.
$80,000 - $95,000ExpandApply NowActive JobUpdated 5 days ago - UpvoteDownvoteShare Job
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Accountable to the ideation, execution, and management of integrated marketing, communications, and demand generation / lead generation campaigns for assigned verticals/brands through digital advertising, paid media and media partnerships, email, social media, and other tactics.
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Manage a cross functional team including a brand manager, advertising (media & creative) strategist, performance marketing specialist, retention marketing specialist and a measurement analyst.
$195,000 - $315,000Full-timeExpandApply NowActive JobUpdated 5 days ago - UpvoteDownvoteShare Job
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Create compelling content including marketing campaigns, case studies, thought leadership, presentations, web content, advertising, and event messaging to support the sales process and effectively communicate the value of our solutions.
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Experience with media distribution platforms and research and evaluation tools for marketing, advertising, web and media relations. Experience developing public relations, marketing, advertising and digital communications strategies.
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Powered by machine learning and integrated data platforms, NextRoll’s technology serves tens of thousands of businesses globally through its two business units: RollWorks, an account-based platform for business-to-business marketing and sales teams, AdRoll, a marketing and advertising platform for direct-to-consumer brands.
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Develop and execute integrated demand generation campaigns to drive engagement and conversions across various channels (email, social media, targeted advertising)Monitor and analyze campaign performance metrics, providing regular reporting and actionable insights to optimize campaign effectiveness – experiment and refineLeverage insights and drive analysis to identify and refine target audiences and personas that help craft messaging The annual pay range for the role is USD $130,000 - $190,000.
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Marketing or advertising experience a plus. Collaborate with MCs to fulfill advertising clients’ RFP requests and manage ad scheduling process. Drive research efforts to support MCs in selling integrated solutions to new and existing clients.
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Partner with internal marketing teams, including Business Owners, Product Marketing, Legal, PR, and the integrated marketing team to review and approve all branded elements for launch materials and advertising including but not limited to: TVC/OLV scripts, naming/logos, Messaging Toolkits, Campaign Toolkits, OOH, OLA, Paid Social, Paid Search, Digital Content,.com, Product Packaging and Printed Collateral.
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Developing fully integrated strategic marketing plans with objectives around awareness, demand generation and customer retention. The Marketing Manager will work a full spectrum of marketing activities including, but not limited to, lead generation (digital advertising, search, email campaigns, events and webinars), content development and promotion (blog, social, email, eBook, infographic, etc.
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