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The Senior Consumer Insights Manager for Carbonated Soft Drinks (CSD) is responsible for ensuring the voice of the consumer is heard in all business decisions. Support the Brand and Innovation teams in the development of long term product and brand strategy and annual brand marketing plans including business objectives, consumer and channel strategies, and translation of strategies to the consumer through all elements of the marketing mix.
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O Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on channel, customer, and shopper insights and linking to brand strategy.
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Experience with creative strategy, brand strategy, comms strategy, working closely with Creative, Marketing, and Product executives alike, while also able to dive into research and insights to quickly test new ideas.
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In this role, the candidate will lead the Global Skin Health and Beauty Category Insights & Analytics roadmap with a focus on leveraging global to local shopper, category and customer insights and building category leading, consistent brand execution framework fit for use across multiple regions.
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The DepartmentCAA Brand Consulting is a strategy-led, full-service marketing agency with expertise in Cultural and Consumer Insights, Data and Analytics, Talent/Influencer and Property Partnership Advisory, Experiential, Social Impact, Creative Services, and Content and Digital Strategy.
$153,000 - $207,000 a yearFull-timeExpandApply NowActive JobUpdated 4 days ago - UpvoteDownvoteShare Job
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Essential ResponsibilitiesFunctions as a member of the organization’s senior leadership team, serving as a thought leader and strategic partner to the President & CEO on brand strategy, revenue generation and marketing insights and data analyticsActs as the senior global marketing leader in the Go-to-Market Triad that aligns Sales, Marketing and Product global seasonal activities.
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Reporting directly to the CMO, the Senior Director, Marketing Insights & Analytics will be a key member of the newly formed Marketing Leadership team, responsible for generating consumer insights that fuel product growth strategy and brand building in addition to creating a data-rich marketing analytics strategy to determine Marketing ROI and help the org make smarter and more informed business decisions.
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You'll assist the Social Media Manager in analyzing social performance, collecting key social channel data, and translating into actionable insights. You'll work with in-house photo/video producers, assisting in the planning and creation of platform-optimized photo, video, and graphic design assets that contribute towards the success of Soccer.com brand initiatives and product campaigns.
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The primary responsibilities include a focus on the RFP (request for proposal) process, project management, leading and supervision of the IMT (Integrated Marketing Team) building consumer campaigns to drive omni-channel retail marketing activations, and leveraging consumer insights, data and analytics to drive growth.
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We are seeking a creative and dynamic Social Media Coordinator to join our Brand Marketing team. Support the Social Media Manager in creating monthly reports highlighting key insights and recommendations for improvement.
$25 - $27 an hourFull-timeExpandApply NowActive JobUpdated 4 days ago - UpvoteDownvoteShare Job
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Ability to successfully lead a cross-functional team including global brand owners, agencies, field marketing, sales, consumer insights, and Marketing Accelerator. Support the Creative Content Director in coordinating the creation of brand assets for always-on and key campaign periods.
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Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans.
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Call on and secure relationships with senior leadership in Epidemiology, Primary and Secondary Research, Medical Affairs, Value and Evidence, HEOR, Marketing, Brand Management, Product Management, Managed Markets, Market Access, Data Analytics, and other areas within organizations.
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Leverage team-dedicated Category Management resources to proactively link consumer and shopper insights/trends and opportunities – cross functional integrations across multiple teams (Supply Chain, Finance, MDO, Brand, Marketing Teams, etc.
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Ability to comfortably sell ideas to others who ultimately will make the business decisions Retailer Buyer and or Shopper Marketing contact, Tyson Sales Leader, Tyson Brand Manager, Tyson Sales Planning Team. Strategic skill sets based on a combination of fact-based shopper and qualitative data that creates customer visions for sustained business growth.
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