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Full working knowledge of all aspects of Digital Marketing including Google Analytics, Search Engine Marketing (SEM/PPC), Targeted Display (Banner Advertising), Native Advertising, Web Site Optimization, including services for Organic Search SEO, Social Media Advertising, Email Marketing and Chat Boxes.
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Qualifications Job Qualifications: Must have hands-on experience with key digital marketing channels: paid search, paid social, organic social, content marketing, SEO, website optimization, email marketing, and more.
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Experience in project tools like Asana, Invision, Flow, Basecamp, Trello, Slack, Google Suite and Gantt chartsFamiliar with advanced project management practices like agile, scrum, waterfall or other experience within a digital agency environment.
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As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development.
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Able to drive the performance of our campaigns through integrated marketing tactics including paid advertising, branding, email and social media marketing, SEO, and landing page optimization.
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Proficiency with digital marketing tools such as WordPress and Google Ad Manager; email marketing platforms such as MailChimp, Constant Contact or Salesforce MarketingCloud; donation management platforms; and CRM software.
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Drive optimization of current channels (Meta, Google, TikTok, Direct Mail, Affiliates, Email, SMS) and growth into new frontiers (TV/OTT, OOH, etc.) Optimize lifecycle marketing programs to maximize customer engagement and LTV, injecting new tactics to owned channels like Email & SMS to reinvigorate the base.
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Google AdWords, geofencing and paid social media campaign experience required. Manage the firm's Search Engine Optimization (SEO) program. WordPress, Email marketing, CRM and Marketing Automation experience required.
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The Ohio State University Wexner Medical Center's Digital Strategy team, a collaboration between the Marketing & Strategic Communications and Information Technology departments, is responsible for the OSU Wexner Medical Center's (OSUWMC) web/mobile properties, which include the main OSUWMC public site, the Intranet (OneSource), the College of Medicine's site, and dozens of other departments or centers web, mobile, email and social presences.
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Experience implementing Genesys Workforce Optimization (WFO) and Workforce Engagement Management (WEM)Experience architecting and designing complex Queuing/Routing, Call Flow, Conversational flows using Genesys PureCloud ArchitectExperience building conversational applications (e.g. Google Dialogflow, IBM Watson Assistant, or Amazon Connect)Good understanding of public cloud (AWS) computing architectures and services.
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The Senior SEO Specialist will be responsible for identifying and implementing search engine optimization efforts so that keyword searches and organic search engine traffic will attract more visits to clients’ websites.
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Implement and monitor effective Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies, to improve organic and paid traffic to the company's website. Preferred experience with the existing tech stack including: Salesforce, Google Marketing Platform including Analytics, Tag Manager and Data Studio, Heat mapping, SEO tools, Jira, SEO/SEM platforms, Drupal.
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An ideal candidate would have general marketing experience, specifically in social media and email marketing, and would be fluent using with any or all of the following applications: Google Analytics, Google AdWords, Google Search Console, an email marketing or marketing automation platform, and Facebook Ads Manager.
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Social media experience working across multiple social channels (Including, but not limited to: Facebook, Instagram, Twitter, TikTok, Pinterest, LinkedIn, Youtube, Google My Business) Understand weekly and monthly client reporting through third-party tools and Google Analytics.
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Experience with key digital marketing topics: email marketing, SEO, SEM, A/B testing, conversion optimization and personalization. Lead day-to-day website operations including web content management, technical site maintenance, localization, content optimization research/implementation to improve discoverability (SEO), user experience, and conversion.
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